What You Didn’t Know About Aftermarket Wheels…

What You Didn’t Know About Aftermarket Wheels…


– Aftermarket wheels are awesome. They look better than
pretty much any OEM wheel out there except for a couple two, three. And they’re usually
lighter, they’re faster, they’re better made, they’re
just cooler to look at, and everybody just seems to love them because it allows you to
personalize your vehicle. Which is pretty darn neat, but when you actually break it down when it comes down to the difference between OEM and aftermarket wheels, there’s, well, not a lot different. You see, there’s a few things
about aftermarket wheels that a lot of people just don’t know and don’t understand because the market of aftermarket wheels
is kinda like politics. – Wrong. – You really just don’t
know what’s going on. You only just catch the headlines, and that’s how you make your brash oversimplification of
an opinion on something, and then at the end of the
day you’re usually wrong and you look like an idiot on Facebook. But we are here to talk to you about that, because if only there was somebody that was in the wheel
game that knew this stuff because they sell wheels,
tires and suspension, and they also have a growing,
aspiring media channel in hopes that people can learn more stuff about wheel fitment and things like that. If only there was a
company that specialized in providing information through video. (crickets chirping) Hey guys, it’s Alex
from Fitment Industries Don’t forget to subscribe, and let’s get into some
things that you probably didn’t know about the
aftermarket wheel market, market. Squared. So the first thing that you may not know about the aftermarket wheel market is that if you have cast wheels, they are likely made
overseas, probably in China. That’s gonna be 80 to
85% of what we would say most of your cast wheels are made, but here’s the kicker. If you have cast wheels, and you’re talking smack about another aftermarket wheel company that also produces cast wheels, there’s a pretty good chance that they’re made in the same exact factory. You see, when you have an
aspiring brand new wheel company and they wanna go out, they
wanna change the world, they wanna make some aftermarket wheels and they wanna be cool about it and they wanna just make
the wheels and do the thing. They ultimately don’t have enough purchasing power to pretty
much get in anywhere. You have to remember that overseas, every single factory wants
to produce OEM wheels, and that is really what
they specialize in. But they’ll fill in random quarters with other people’s wheels if
they, well, if they want to. So when it comes down to
making aftermarket wheels and you’re a new guy on the block, the chances of you getting into a factory are pretty much zero percent. So what you have to do
is you have to partner with other small companies to get into these factories for buy-ins. You’re ultimately producing maybe only 5,000 wheels a quarter and the other company is
producing 5,000 wheels a quarter and you multiply that by six companies and you finally have a good enough buy-in and a good enough price point to all go in and to all make your wheels with the molds that they have to produce. At the end of the day, the companies that are
partnering with each other to essentially get into the factory almost always are in direct
competition of each other once they hit the actual public market. So you’d be surprise
at the amount of wheels that come out of one factory can end up being seven or
eight different wheel companies that are making their cast
wheels at that same place. Murica, freedom, everything
of the land of the free and the home of the brave
makes everybody wanna believe that everything needs
to be made in the USA. Therefore, because of that, anything made overseas is absolute trash. And, I mean, like, there are some things about that that are true, but the whole made in America thing has become such a marketing ploy that really it doesn’t
actually mean if it’s better. It just means that it was made here, and a lot of times people will
finagle their way around it. Really what I’m trying to say is that naturally a lot of people
in the automotive market believe that anything made
out of the USA is trash. Especially when you consider
wheels made in China or Taiwan or Japan or things like that. People automatically associate entry-level wheels to be absolute garbage, but what they don’t
remember is that a lot of American-made wheels actually
really aren’t that good. Especially when you consider
the truck wheel community, which our boys over at
Custom Offsets could probably tell you a whole bunch of stuff about. But actually, American-made wheels have had a slew of problems. They’re absolutely littered with things that were wrong when they made the wheels. Whether that was orange peel,
whether that was powder coat or paint, whether that was
finish, whether that was size or weight problems and things like that that really, when you think about it, overseas have never really happened. A lot of the expertise of making wheels, in fact, is overseas. The brushing that you get on
a lot of different vehicles or different wheels just
isn’t possible here in the USA because of just how expensive and how insane it is if you
were to mass produce the wheel. Which, really, when you think about it, in the USA, there’s
not a lot of companies, if at all, that mass produce wheels for aftermarket priority
or aftermarket purposes like here, because
people just don’t do it. But that doesn’t mean that
wheels made overseas are bad. In fact, a lot of wheels
are made overseas. They have a lot of things that we don’t. There’s a lot of technology
that is behind the wheels that are getting shipped overseas. Now, don’t get me wrong, I
love to keep jobs in the USA and I’d love to keep all of
the money here in the USA because, gosh darn it, I like NFL and PBR and so do you, but at the end of the day, that’s just not how the economy works. There’s a lot of technology
overseas that exists that helps keep things affordable, and also keeps the product worth it. You may notice that there’s
a lot of wheels coming out that are rotary-forged,
which is something that is actually quite expensive in
terms of a product to build. But because the of the few factories that produce wheels for a lot of different brands has that technology now, it allows you to get a rotary-forged wheel for a fraction of the cost. Now you might be thinking
that while multi-piece wheels are made in the USA, so ha ha, I got ’em. They’re supplying jobs and paying taxes, just the way my dad told me to do it. That’s not really accurate either, because there’s a lot of wheels, especially multi-piece wheels, and this is a generalization
because we’re not gonna throw anybody under the bus and we’re not gonna let
anybody drive the bus that wants to drive over. It’s a weird analogy. But what you wanna know
is that multi-piece wheels can kind of be a little bit stretched in terms of what manufacturers
want you to believe when you’re buying their wheels. You see, that forged block of
aluminum is more than likely actually produced and made overseas. And then those are
brought into the States, imported into the States
where they could be actually stamped into
the forged T6061 face and all that sort of stuff, or even then, the outer lips, the inner barrels and the faces sometimes
are even produced overseas, and then everything gets brought over to the United States
where they’re actually polished, cleaned up,
painted, and then assembled. And because they’re
assembled here in the USA, they get to say that
they’re made in the USA. And unfortunately, a lot
of people slip up for that. Manufacturers, you know,
they’re pretty smart people. They kinda know how to make you feel good about buying their product, and then they make you feel bad about buying somebody else’s. But that really goes into
the multi-piece wheel thing as a whole because a lot of people believe that multi-piece wheels are
the Holy Grail of the world. And they are probably one of the coolest wheels you can buy right now, but don’t be fooled, especially with what wheel manufacturers want you to believe. Multi-piece wheels for
today’s day and age, and out in today’s world
really have only one purpose, and that is form. They really have absolutely no function. Which goes into the next thing. I mean, multi-piece wheels,
if you’ve ever looked at ’em, if you’ve ever lifted them up, especially in 18 or 19 by 11-and-a-half, they are extremely heavy wheels. Don’t let the T6061 fool you by thinking that they’re lightweight
because they’re forged. They’re really not. A lot of times that outer lip and the hardware and the barrel actually
add a ton of weight. The silicon doesn’t help at all, and by the time you’re all said and done, you’re often with a heavier wheel than a rotary forge counterpart. Especially, well, all the time. Pretty much anytime that
you’re getting a forged or a rotary forged wheel, you’re probably gonna
have a lot less weight and you’re gonna have more function out of something like forged monoblock, which is actually something RSR is doing with their 901 to the 903 series. Now, if you like multi-piece wheels and you’re not a fan of forged one-piece or rotary forged, that’s cool. And I dig it because there’s
a lot of people out there that wanna run those multi-piece wheels and I think they look absolutely killer. But just don’t try to, don’t, they serve a purpose; they
don’t serve all purposes. And probably the most depressing thing in this already somewhat
kind of down and out video is that when aftermarket wheel companies, they talk about all the
stuff that they’re making; they talk about all the cool aftermarket wheels that they’re making, and everybody gets really excited. Then at the end of the day, after SEMA comes out, everybody’s stoked, and they introduce like one wheel. And you’re like, pfft, why? It’s the same reason that everybody goes out to these trade shows and makes these super cool, fancy STIs and then you get ’em out on the dealership and you’re like, oh. Like, I guess. Like, that is what the car aftermarket, car market, wheel market, is really like. If you think about it, aftermarket
wheels are the same way, and here’s why. The aftermarket wheel, in
terms of where the money sits, actually really doesn’t sit in the aftermarket wheel community. It sits in the OE wheel community because there is way
more money in producing a million units to an
OEM vehicle like a Nissan or something like that than it is to make a thousand units of some sort of aftermarket three-piece wheel variant. The money is essentially just there because that’s just how
the world works, you know? Enkei is doing a great
job producing OEM wheels for so many people that,
really when it comes down to their aftermarket wheels, they like to come out with
a few different things and be involved in sports
and stuff like that. But besides that, they’re
pretty much hands-off. You look at BBS, on the other hand, and they are completely developed to race-oriented purposes only and they want pretty much not a whole lot to do with people like you and me just because that’s
not what they wanna do. But the money sits in the OE market. And because of such, you’ll
notice that there will always be an emphasis, especially
with wheel manufacturers, that they would much rather
get into the OE market than they would get into the aftermarket. Because there’s just more money in it. So if you’re interested in learning more, drop a comment below us and we’ll see what you
wanna talk about next. I’m Alex from Fitment Industries. Don’t forget to check
out FitmentIndustries.com if you need wheels, tires, suspension. I’m gonna do this sales
pitch as fast as possible because somebody’s gonna go talk to somebody else about window tint and all that sort of stuff. I’m Alex from Fitment
Industries, one more time. I’ll see you later. Peace.

Only registered users can comment.

  1. WE'RE SO CLOSE TO 100K!
    Make sure to subscribe and comment on what you wanna see next <3

    www.fitmentindustries.com

  2. You're right. Forged parts has more material per size, which means it's harder because of the metal density. With that extra material that indeed adds mass though. What I love about mulitpiece wheels is the fact you can sorta 'mix-n-match' combinations, and if you get struck in an accident and your rim got broken, you can go replace the damaged part.
    The truth about the industry nowadays is that you can never make it alone, unlike back in the days that subtle differences makes a huge difference, but with the mass production sameness of today you can not really complain anymore. You're better off with a custom set of wheels of you really want 'strict' customization.

  3. What type of issues if any would I run into if I were to powder coat a set of OEM lightweight Rays wheels off a 09 Nissan 370Z?

  4. Dont hate but my 2002 expedition lugsize and design is so fucked up I had to buy velocity rims for the style I was looking for cos just about anything that would fit was blades. Blades are ugly as shit

  5. How do I figure out if a wheel that’s for my car would it flush? When I put 2012 Golf TDI it seems like each wheel would sit all over the place. Can yo help or how do I calculate what size rim and tire.

  6. For some reason I trust the Lexus engineers who worked for four years in developing my LC to make the proper forged wheel on a supercar, over the vast majority of companies who make the aftermarket type. Style aside (which is very personal BTW) I won't be replacing them, besides I think the 21'' wheels of my LC look great.

  7. The amount of people in the comments tugging the OEMs chain as far as wheels is sickening . Decent flow formed aftermarket wheels that dont cost alot can be much stronger and lighter than most cast wheels and they usually look better too in many cases. There is simply bad info being thrown around in this video and in the comments. Yall can stick to your boat anchor stock wheels while I'll continue to upgrade my cars to wheels that look better and are lighter and stronger while not spending a ton of cash.

  8. Stop jittering damnit its so cringey, like the hell are you doing that for? Not funny at all it feels forced and cringey. I like your videos but please stop doing that, just focus on the content. People watch you to get informed, if someone wants comedy they'll watch stand up so yeah, stop jittering please so I can continue watching your videos

  9. @1:39 what model and year is that Audi and are those aftermarket or factory headlights? I've been trying to find those headlights.

  10. 8:08 so true! in my eyes only 2 cars have come out in the last 10 years and managed not to do this the Toyota 86 and the R35 GT-R

  11. I've had to work on cars for a while and am working on getting out the industry. One of the reasons is because of the idiots who don't do their homework, buy cheap ass aftermarket shit with multiple stud patterns, and don't buy hub centering rings.. then when told it would help not only improve their ride quality, save them parts damage, as well as make your job easier.. refuse to. Then they're back a week later complaining about a vibration.. again. Second, this is for the manufacturers, not so much an issue with the wheel itself. But the bullshit factory lugnuts now that come with those sorry ass chrome caps that expand. Not that big of a deal when they can be handled by a (insert MM socket size) & a half. But god forbid you get them warped on a Renegade for example. Or they're just so rounded and fucked from repetitive abuse that you have to look for alternative options.. whoever's idea that was should be flayed alive as slowly as possible in public. And don't get me started on some of these bullshit cheap ass wheel lock lugnuts either. Where the owner either loses the key socket or has such poor quality on the design (along with idiots who overtighten them) the key breaks, which then requires extraction, much like the chrome capped lugnuts eventually do if not replaced soon enough..

  12. Wheels huh. Unless you are racing, good tires more than anything will make your car perform better. I have spent many years gravity and low pressure casting wheels for motorcycles, cars and trailers and can tell you this.

    If they meet manufacturing standards they are all made of using the same strontium modified 601-603 grade aluminum alloy metal.

    Unless you are a race engineer with an expertise in vehicle dynamics, weight does not matter. Ie: heavy wheels on a light chassis will perform better than light wheels on a heavy chassis.
    Cheap aftermarket wheels just like cheap tires can have balacing trouble aswell. The quality in an alloy wheel is mainly in how well balanced it is along with the load rating regardless of the manufacturing technique wether it be cast or forged, single or multi piece

    If you want to put aftermarket wheels on your daily try and stick to the manufacturers specs or you will reduce the life of your suspension and power steering components.

    If you choose your wheels purely on how they look like the stance boys, or the guys who just seem to shove the biggest wheels possible under the guards just so they can say they've got 22's Dont expect better handling or peformance.

    But hey at the end of the day spend your money on what you want. Better off building a sweet ride than picking up a crack habit.

  13. Ive personally never seen a rim that is faster than another rim…
    lighter, yes
    easier to spin up, yes
    but actually faster… no.

  14. we aren't all from usa, stop treating like the whole internet world is usa. its getting ridiculous

  15. I got custom white powder coated ford racing svt wheels on my 2012 gt. They look great, but their still ford oem. I love that thier still a ford wheel, but no one can tell by looking lol

  16. Dude must have like 4 lungs or something.. had to slow down the video just to catch everything he sayin..

  17. This popped up as the next video for me and it was minimized…. Well I was like WTF is Linus Tech tips doing talking about WHEELS!

  18. Wish you conveyed the information in this video in a more concise and flowy manner. Everything still made some sense though so thanks for sharing and informing us.

  19. I wasn't aware of any of this. Well done Mr. Alex, This is like the fifth video of yours as I was planning on buying some new coil overs and some new wheels for my VW MK2. After watching your videos I have decided to stay STOCK and have a comfortable ride vs. low pro tires. Not sure on the wheels yet. I have some org 13 from a rabbit 🐰 who is from Germany.
    And some factory struts. Thanks for your help.

  20. If they are completely made/manufactured in the USA, they can make that claim. However, if they are made in the USA with globally sourced parts, they must also make that distinction in their claim.

  21. Aftermarket wheels are fine if they flow with the car. Most people slap wheels on and it ruins the look. You can tell from the spoke design, size, and offset. Too many get wheels and it looks as though a 5 year old designed a car.

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