We Love Tires, featuring Christiane Pfeiffer

We Love Tires, featuring Christiane Pfeiffer


A German-based corporation with a
tradition of almost 150 years dives into the world of digital solutions. That sounds like a pretty strong contrast. And that is exactly what we, as communicators, love so much: contrasts. As they make stories compelling! So it comes with no surprise that I feel excited about the digitalization in the business unit I am working for, Continental Commercial Vehicle Tires! Every day we learn new things: how to engage people in the change. Or that communication is not only translator any more. It’s a strategic partner, a co-creator. Together with Marketing, Human Relations, or Organizational Development. Concentrated power – the same goal – I just love it!

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