Watch Stories | Matt Farah | The Smoking Tire & Watch and Listen

Watch Stories | Matt Farah | The Smoking Tire & Watch and Listen


I collect things. You look around my
house I’ve got various collections of stuff big and small. I’ve got collections
of car magazines from my youth. I’ve got collections of model cars at my studio.
I’m a collector period. The funny thing about the watches, as far as wardrobe
goes, I have a rolled-up sleeve button-down plaid shirt and a pair of
different colored jeans, and Puma suedes for every possible scenario. So I
don’t think about wardrobe. The only thing I think about when I go out of the
house is what watching my wearing. Where am I going?
Who am I going to see? What watch do I need to wear for that occasion? I’m Matt Farah. I host The Smoking Tire
video series, The Smoking Tire podcast, The Watch and Listen podcast. We’re in Venice
Beach California. I first knew I was into cars like this age, and then when my dad
brought home first Car and Driver magazine the DeLorean, you know, on the cover.
I didn’t know anything about DeLoreans all I knew was that this is a car
that looks, you know, like a spaceship. It didn’t look like Mom and Dad’s Mercury.
Getting a driver’s license and therefore a car was like the most important moment
of my life. In 2006 I started a car wash with my
friend Larry Kosilla. We just put together these short, you know, single day
200 mile drives. We made like a driving club, and then YouTube was launched and I
was like oh here’s a way to like share videos with people. It’s like this could
be good like promotion for the club. The club members were cool and so I hired
this kid and we basically started making like skate videos but with cars. Like two
weeks later a guy called me up and he was like, “Hey I’m starting a YouTube
network. You can talk about cars. You want to do a show about cars?” I was like
okay and like that was that. It’s like with cars like give me a give
me a direction, you know what I mean. Looking for a watch for these activities
or these outfits and here’s kind of what I’m into. Maybe a budget. That could be
helpful you know. The more details the better. So my first
like real watch was a Baume and Mercier Chronograph, which I still have. It’s a nice
watch. I knew it was Swiss and I knew that meant it was nice. Like I got it as
a college graduation present so it’s got you know the engraving on the back and
it didn’t actually keep that great time though and I remember sending it back a
couple times to get service cuz it would like gain what I thought was like a lot
of time. And eventually when I moved to California, about ten years ago. My Dad,
he’d been wearing a Submariner for like 30 years, and it was like just a durable
really good watch that he wore every day for 30 years, and like loved it.
So he got me this Submariner, and it’s the the Kermit Submariner, the green bezel,
the anniversary one. And he was like oh I got this for you and it’s got this green
bezel and like oh cool green! And I thought that that was nice because it
looked a little different and I knew that a Submariner was a nice watch. I
really liked having this one watch that was nice enough to wear to nice things,
but that I would literally I’d wear to the gym. I’d wear it in the ocean. I wear
at the shower. I didn’t even take my watch off to sleep for a very long time.
I would wear it. I worked 24 hours a day for 10 years. And
then I met Spike Feresten and he’s a super watch guy, and he was like that’s
the Kermit, that’s special because it’s the 50th anniversary. Then I started just
looking up. Oh this is special. Are there other ones that are special? And what
makes those special and it turns out the Kermit’s kind of a special watch and
mine has a great fade on it what I learned about that was I don’t want to
buy someone’s vintage story. I want to buy a new watch and have it for long
enough that the watch is my story. When I met Cameron Weiss and found out
what he was doing in Los Angeles I prodded him for quite some time until I
convinced him to do me a paint-to-sample dial so I could have like a one-of-one.
And that’s a Bugatti French racing blue dial, which I thought would complement
Cameron’s designed well. Like any photograph of me where I’m wearing that
watch it’s the most vivid blue from across the room and it just shouts at
you blueness. Which is weird because it’s also very soft and subtle. I love wearing
that Weiss watch, and I really liked that it’s made in America by my friend. My, you
know, my friends hands. In 20 years I’ll be very very happy that I had one that
was made by the hands of Cameron Weiss. My Dad was the president and COO of
Ralph Lauren for like 20 years, and actually as gifts from Ralph Lauren he
got two watches. Ralph Lauren had a partnership with Richemont in like 2005,
and they worked with, in this case, it was JLC and in the sporting chronograph’s
case it was Carrtier to produce watches. And Ralph really really likes
watches and he wanted to go up here. Now if he had a little bit more room to
share dial space and this said JLC by Ralph Lauren you know like Patek – Tiffany
or something like that. These watches would probably be worth a lot of money.
Because it doesn’t say JLC anywhere on it. It just says Ralph Lauren
nobody wanted to spend $12,000 on a Ralph Lauren watch, and so they sold like 50 of these, maybe. So this is super rare. This is a Ralph Lauren world timer
from 2005 that was a gift to my Father from Ralph Lauren and there’s as far as
I know there are fewer than 50 of these in the world. Here in Venice Beach
there’s no such thing as formal. To me it’s all about taking something fancy
and dressing it down. That’s what Venice is about. So that’s why I have a $12,000
Ralph Lauren watch on a canvas strap. You know? That’s how I go like that. I go the
other way. My most expensive stuff is the stuff that nobody looks at, and my
flashiest stuff is the stuff that is the cheapest.
I like machinery, you know. I think to me the difference between a watch and a
bracelet is one is a machine and one is not. That’s the whole thing and that’s why I’m not into quartz watches or smart watches or watches that
aren’t machines. I mean that is a crazy math machine in there. That thing will do
leap years for like 200 years. Like what?! You’re telling me that a little thing goes “dud, dud, dud, dud, dud, dud, dud,” and this knows all the days of the week, and the months of the year, and
the leap years, and for the next 200 years.
That is crazy. But I like the one that’s a gift for my Dad too. That one it’s been
enough time. Ten years later you know you had a story to the back end of that
Rolex, and that watch traced, you know, my moving to California to start The
Smoking Tire and look where we are now. You know that watch tells the history
of The Smoking Tire in a green fade.

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  1. Great episode! Such a refreshing perspective on watches. It is, in the end, about the companion on your wrist through life's journey.

  2. I am with Matt on the perspective of ‘buying new to create your own watch stories’. Vintage watches can pull you in based on the character of a dial or bezel fade. When a collector can say they are the ‘original owner’ and can describe the ‘how and why’ the watch aged because of x,y,z then that watch becomes immensely more appealing. I understand the desire to collect only the finest examples of vintage watches, but I would rather buy new and put a watch through my daily routine (which includes smashing many door frames, dragging my wrist across a bar top to get another drink, and typing away on a computer…). Wear it, scratch it, love it!

  3. Every Rolex tells a story my friend And I definitely agree with you on I don’t want anyone else’s vintage I will make my own vintage Thanks for the video my friend 😊😊😊

  4. One can hear his enthusiasm in his tone. The passion behind his collections and in particular watches is contagious. Thank you Matt. I enjoy his content and his relaxed disposition. So to hear his view of his watch collection is intriguing.
    Great content gents.
    Keep it rolling

  5. As a car guy I totally dig Matt Farrah and the fact that he proudly shows the wear & tear on his watches makes him even cooler.

  6. What an odd thing to buy…Ralph Lauren World Time Moon Phase . You seem really brand conscious. You know this one won't hold it's value ? If you do I respect you ! Buying what you like and not letting money be the last decider. EDIT spoke too soon. Should have watched the rest of the video. I was right about you after all.

  7. Not to be mean but he's rich enough to take it I think. Is he just another rich kid who was too lazy to go to school ? Now he just hustles people on YouTube for his lifestyle channel ? It's not hard or intimidating when you have the financial support he has in his life. He just took the path of least resistance. I guess good for him but, this is just so… slacker.

  8. Hi Crown & Caliber— Do you think using someone like Mr. Farah in your advertising efforts has helped your brand?

  9. I love his comment about dressing down the expensive watches to match the culture of the city. I think his favorite comes down to the Rolex gift from his dad. That is very special.

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