RICK GEISSLER: Hi, I’m Rick Geissler, expertvillage.com,
coming to you from A&R Tire, talking about how to buy tires. The first thing a person
should know when they decide to come in and buy tires is do they really need new tires.
When they bring their car in, the first thing we do is tread-depth their tires, check for
general cracking, sidewall separations, overall conditions, check for the safety of the tires
and really look–ask the customer what they’re needs are, what they’re concerns are. A tire
may appear to be needing to be replaced and it doesn’t, or a tire may look like it does
not need to be replaced in the customer’s eyes and the tire is actually unsafe at that
time. Some of the most popular brands of tires in your performance market is definitely the
Bridgestone line. Bridgestone builds about 14 different tread designs for different applications
of vehicles. From your Ferraris, Maseratis, Lamborghinis to your Nissan Altimas, so they
bring it in full range and that’s one of the major lines we carry. We also carry a secondary
line, a mid-range tire, called the Nexen Tire. Nexen has been a very good quality tire. They,
again, carry the full-line range. In your off-road market, Bridgestone is very popular,
and BF Goodrich of the all-terrain tires are very popular also with high demand. In your
tuner market, your Kumhos, your Hankooks, your Falkens, your Nexens are very popular
on those markets. So it really depends on what the customer is looking for, what’s important
to that customer, what their application again, and what they’re going to do with the tire.
And we try to give them that tire that’s going to fit into their price category but along–also
going to perform to their expectations.