Thor Wants to Throw Down an Electric Hammer on Tesla

Thor Wants to Throw Down an Electric Hammer on Tesla


(elevator music) This young man is Dakota Sembler and he has it all. A flamingo patterned car. An office that couldn’t quit 1971. A bunch of surplus military gear, and then this incredible machine. An all electric semi-truck that is both a salute, and a giant middle finger to Elon Musk. (intense techno music) Dakota is the CEO of
a two year old company called Thor Trucks based
in North Hollywood. Thor’s one of a handful of companies trying to bring electric drive trains to really big vehicles. Really we set out to solve the issue that fleets are having right
now with diesel vehicles. A lot of that surrounds around compliance, maintenance, the cost
of fuel, cost of energy, so we were trying to set out to solve a lot of those problems that fleets have. In November, Elon Musk unveiled this sucker at an event in LA. Musk said the Tesla semi
rig will cost $180,000. Go 500 miles on a single charge, and recharge in about 30 minutes. When it arrives at the end of 2019. I came to visit Thor
to see what a real life electric semi can do today. Thor got started in a warehouse when Dakota bought a diesel truck and hired a team to convert it. They replaced the engine
with an electric motor, they built some battery packs, then they slapped a
giant screen in the cab. Tell me about the logo. It looks almost like Tesla meets
Transformers kind of thing. Part of what we’re trying
to do is really exude kind of the power that EVs can provide. When you think about EVs, particularly when you’re talking
about commercial vehicles, people are like “they’re
weak, they’re not strong.” So you’re Thor’s hammer. Yeah, and it’s tough, and it’s a brand that people
will really come to be known as kind of the tough EV brand. This prototype truck is called ET1, and Tom here agreed to
take me out for a spin with his mustache. When I first looked at
the truck I thought, I thought, “Well, don’t quite
know that’s going to work.” Electric trucks are going to cost more than diesel rigs, have shorter driving ranges, and require a charging
infrastructure to be built, but Tom thinks they have a chance. The way this thing pulls
is really unbelievable for an electric vehicle. So you were surprised the
first time you jumped in. Oh yeah. I was shocked more like. If nothing else, the truck is getting attention. Is that the Tesla? No, this is a Thor Truck. Yeah, it’s electric. Wow, it’s like futuristic. Are you shittin me? It’s electric? No, I’m serious, I’ll show it to you. No, you see the electric motor? Oh damn! Thor expects this truck to cost $150,000 for 300 miles of range when
it goes on sale in 2019. And they’re quiet, run clean, and have amazing pick up. You know the power in this
thing is unbelievable, the way it takes off
and the way it handles. It speaks for itself. Thor has 18 employees, including a handful with deep
electric vehicle expertise. The start up bills itself
as an electric auto lab that will make all kinds
of custom vehicles, including things like
delivery and garbage trucks. Thor will have a hell of a time going up against giants
like Tesla and Daimler. Since they have, you know, actual factories and experience. But LA has long been home to high risk custom auto projects. Tesla’s early operations didn’t look much different than these. We set up prototyping
tools really early on, because we realized that was a vital part of being able to build quickly, and produce something
that we could actually start demonstrating and
showing to customers. This warehouse has been in Dakota’s family for three generations. First as a depot for making and selling military grade electronics, and then as a storage
spot for the family’s Malibu wines vineyard. Dakota started working here when he was 7, and eventually ran the
family wine business, and started it’s safari tours so the Hollywood elite can get drunk and hang out with giraffes. There’s tons of inspiration in this place. Tucked in the corner is this beauty. This is a 1918 Walker Electric Panel Van. This vehicle was fully electric, a battery electric vehicle from the early turn of the century. What did they use it for? Deliveries. This was actually one of
like a milk delivery vehicle, or an ice delivery vehicle. So this would be a
range of about 15 miles. 12-15 miles.
Okay. Everybody here is incredibly committed. This isn’t a project
that we’re trying to do or gain a bunch of notoriety. We want to actually make
these things exist in fleets. We’re actually driven to
make this a viable business, and not just a science project. And if things don’t pan out, Dakota can always hop in his RV, hit the road, and go soul searching
for his next venture. I’m sure this beast runs
great on electricity too.

Only registered users can comment.

  1. β€œAnd Tom here agreed to take me out on a spin…with his mustache”

    …i don’t think you know what you just said

  2. Why does everyone want to end Tesla, like if they knew who the CEO was and how he got there they might have some fuckin respect but everyone hates hi because he's original when in reality he's just trying to he different and make the world a better place, he is the first to do so many things like wtf leave him be, if not for him you wouldn't have any ideas

  3. Middle finger to Elon? The man who is changing the world for the better? That's why journalists are not engineers and scientists. No logical reasoning.

  4. Hope you tank. Being a truck driver is a skill and this will take away job's for people who want this skill. It's about the working class zero's. Fuck this.

  5. 300 miles is enough for city deliveries, petroleum deliveries, lots of stuff. Best name ever for trucks. Thor. Yeah. I like that.

  6. Everyone acts as Elon is the owner of Tesla. News flash he’s not he’s just a big face for them and a designer which they have many he’s definitely not the only one. Get real.

  7. There’s so much potential sales! The more products that are offered instead of try to take a risk on one people are just gonna be trying to figure out which one to choose! Tesla it’s probably excited there’s more people getting into the same business that way the technology gets proven and you get more people that convert over to the Electric idea! So please don’t make it sound like they’re in competition that just brings negativity to everything! thank you very much for making the video. It’s nice to Be in the know of what other companies are working on!

  8. Middle finger to musk? It's what he wanted and also before you brag about it know that teslas truck is already superior to yours

  9. How about adding solar cells to the tops of the trailers to boost extended mileage on clear days? There by recharging the tractor as it rolls down the road. Just thinking ?

  10. hopefully, in twenty years period all trucks runs on electric motor also as some would like the safe situation to be kept on, double engine may better (diesel and electric). So you always has double burger, in case the chicken doesn't function the meat will do.

  11. DON'T YOU EVER I MEAN EVER SAY " GIANT MIDDLE FINGER TO ELON MUSK" I'M SORRY THAT THOR OR WHATEVER IS TO AFRAID TO EVEN COME AT ELON. ELON OWNS THE GREATES ELECTRIC VEHICLE COMPANY EVER SO DON'T DISRESPECT HIM

  12. If you need to rip off Thor's name and icon then how much faith do you have in your product?
    Just call the company Washington Redskins Trucks

  13. Cool little brother to Tesla's Truck. Middle finger to Tesla? His main goal is to do away with fossil fuel usage so your on his side.

  14. The real question.. How much can it pull and how does it perform under a load in the rockies? For only 300 miles how much weight is that range based on? The average load weight for flatbed trucks is 48000 lbs. And those loads get pulled up and down 10 plus mile long grades of 8 percent and more. If these electeic trucks cant pull that weight under those conditions for more than 600 miles they wont make it. Some mountain passes are 300 miles total length. And there are no places to pull over and charge. There arent even any power lines there. Theae trucks though they do have potential are nothing more than day cab local delivery trucks. 150k for a local delivery truck that will require coal based energy solutions thus increasing pollution is not worth the lack of capabilities.

  15. Just being electric isnt enough, full self driving and ota along with a host of other features means a huge barrier to entry for tesla competitors, the maxwell acquisition cements their domination.

  16. This "thing" looks demonic, who the hell would want this eyesore anywhere close to themselves? I'm a guy who thinks the A10 warthog is in the top 10 most beautiful airplanes ever made and I'm in the minority big time; but this thing is so UGLY and horrid it should become the official Democrat party transgender trademark.

  17. See Valient thor Andrew Bassiago jump rooms this is vetted information. Laugh if you want the ai takeover project BLUEBEAM project Pegasus project mk uktra Tesla and the uss Eldridge CLOAKING for invisiblity PROJECT RAINBOW ALL THESE STATEMENTS ARE VETTED DO YOUR DUE DILLEGENCE BEFORE COMMENTING AS WELL THEYRE IS A US DEPARTMENT OF TIME TRAVEL. SEARCH FOR IT ITS THERE. Time travel project LEAF. YOU NEED TO SEARCH DEMON HUNTER ATLANTIS SKYDOME AI, BLACK GOO CHEMTRAILS APPOLYON CAPPING THE DOME SEE WHAT THE WORLD REALLY LOOKS LIKE and through HISTORY Egyptian map of world Vikings map NASA NOT A CIVILIAN CORPERATION PART OF DOD fake picture of earth WHAT EARTH REALLY LOOKS LIKE ON YOUTUBE

  18. Middle finger not needed, but Tesla alone cannot bring the world EV vehicles, more players and competition will. Ten years ago EV's wouldn't "arrive till 2020" but here we are

  19. I drive truck 300 miles a day local around Los Angeles and surrounding areas this truck would work perfect for a ton of us driving locally.

  20. LOL okay. First you they take Thor's cool name and they have no autonomous data NO battery plants NOTHING. YOU GOT NOTHING!

  21. Whoever builds EVs, what the fcuk it has to do anything with Elon Musk !!! Build and deliver, simple

  22. Here's a business idea …. start a mobile recharging company like they do with city scooters. Use a combination of batteries and supercapacitors. Any one does that cut me in a little . πŸ˜‰ thanks !

  23. Thor Trucks purposely Designed their logo to look like Tesla’s which is actually very smart, I clicked on the video because I thought it was a Tesla Semi πŸ€”

  24. Electricity costs will SOAR once the monopoly is established by government/private corporation domination…people will be slaves and limited how far they can travel and monitored (surveilled) every second. UN Agenda 21/2030…freedom is disappearing fast…progress is slavery.

  25. Locomotives use a Diesel engine to power the electric motors that propel the train..Yes I know, you’re thinking diesel petrol is bad, I agree. My point is electric motors are powerful and efficient wether they are powered by oil or lithium.

  26. sed the patent. That means he WANTED this, so, go ahead! compete! All he wanted was electric vehicles to replace internal combustion. So, no middle finger needed.

  27. Musk wanted to replace all ic automobiles with all electric…. So no fingers needed,,,, grow up blooooommmmmmm…..m

  28. i was like how do you sound like you discoverd an ingenuity when the patent was released by Elon, besides how will a small shop keep up with supply and demand. a bye standard asked "is this a tesla truck?" he said "no its a thor truck" how else you explain that if the desing and concept is a copy of the tesla truck? why the finger when it was given to you from the beginning?

  29. πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘ ELON MUST the GOAT.

  30. cant wait for the day i see a triple-b all electric truck making the drive up to port hedland or driving across the nullarbor

Leave a Reply

Your email address will not be published. Required fields are marked *