(engine revving) – Did I get too much sun? (engine revving) I feel like I’m just, like, a little pink. (engine revving) As somebody who has genetics to get tan, it just doesn’t seem to be
working out so much for me. (boy crying) (car crashing) What’s going on, guys? It’s Alex from Fitment Industries, and today we’re bringing you a new series, a new episode, of what we’re
going to call Tire History, because you guys wanted to know everything there was to know about wheels,
so we made a series for it. You guys wanted to know
everything about suspension, so we made a series for it. And now, you guys are asking
for company history on tires, so we made a series for it. So we thought we would start off with probably one you
haven’t been expecting, one that you probably can’t
even tell, Toyo Tires. Toyo Tires began in August of 1945, actually between a merger
between two companies. Those two companies would be
Hirano Rubber Manufacturing and Toyo Industrial. Hirano Rubber was founded in 1890. No, I did not make that up, 1890. So what was happening in 1890? Vincent Van Gogh was alive-ish in 1890. Pretty much, 1890 was actually
pretty, pretty terrible in terms of history, so
we’re not gonna really dive into that too much,
because it’s gonna start all that controversy in the comments, we’re just not gonna do that. But, Hirano has been known
in the industrial community for the rubber manufacturing plants that they have for a long time. And, over the course of the decades that had gone through the 18 and 1900s, they really specialize in
just making rubber hoses and components for pretty much anything. And it wasn’t until
World War II came around. Hirano Rubber was really
starting to get in pressure with regards to where they
were producing supplies and other sort of rubber compounds for pretty much any sort of war effort. So back in 1943, Hirano
was looking for a company that they could partner
with that would match them on a supply that the actual government was looking to get from the
rubber manufacturing companies, and ergo, Toyo Industrial was essentially brought into the mix. Now, Toyo, on the other
hand, has been involved in a lot of different
things, especially since they have been in the rubber industry for a few years less than Hirano, but they definitely
had history in the day. Because in 1938, Toyo Rubber was born, and that was born by a
man named Toyo Boseki. Toyo Tires, Toyo Boseki, Boseki. And in 1938, Toyo really
just came on board as one of those companies that had everything going for them. A lot of their growth was
through acquisitions and mergers, not by natural, organic growth. Essentially, Toyo was
brought into the game, and through just some random luck and some good business
deals, they grew huge in just a few short years. It wasn’t until 1943 came
along until they started to realize that Toyo was
going to essentially become the sole proprietor use of
all rubber manufacturing tires for Japan; they just had all the mergers and all the acquisitions back in the time that it was just the company to go to. And during the war efforts,
that was the company. They were the ones that were
involved and responsible for a lot of the rubber
manufacturing processes that Japan used during that time. You see, Hirano needed a company that could match the
supply that it could give, and Toyo needed a company
that could actually meet the amount of
demand they were getting from the government and
from neighboring countries. And so from there, the Toyo merger began. The merger wasn’t necessarily done by a handshake and a hug. It was something that
was just bound to happen, because what ended up occurring, well, if you didn’t know in 1943, there were a few bombs dropped, essentially all over the place, and Hirano plants and Toyo plants were no exception to the rules. These things got bombarded
during the war times, and efforts to essentially
stall marketing, stall production, and stall supply, especially considering the time and era. Now in World War II, there
was a lot of things happening, and there was a lot of things that essentially stalled progression, especially in the industrial community. And this was one of those exceptions. What ended up happening is both industries had the manufacturing plants destroyed or almost destroyed, with
nearly all of their supply gone over 1943 to 1944, and they just realized that they couldn’t do
business without each other. And as a result, Toyo
Industries, Toyo Rubber, Toyo Tires, was born. From there, Toyo truly began to grow through organic growth
on top of the mergers and acquisitions that they
had throughout the decades, especially considering
when they went public through stockbrokers and
essentially started taking over more market share when they expanded their overall customer base. Now we know them as Toyo Tires, but Toyo is involved in a
lot of different things. But, pretty much all you need to know is Toyo Tires came into
the USA in 1966 of July. You can go, phone a friend, 50-50 that. You can ask ’em as a quiz
question on a Friday night when you’re getting drunk, and I bet you they won’t be able to tell you, but from there, Toyo truly began to grow, and on top of the fact that
they were making production, they had a very large focus in R&D. Especially consider
that’s one of their main portfolio projects in
their overall company is R&D, automotive parts, and of course, their tire company. But let’s talk about what everybody actually knows Toyo for, their tires. Toyo owns Toyo tires. That’s pretty much a
foundational point of view. If you didn’t know that, well, we’re gonna have to talk about things that you do and don’t know. Toyo Tires is owned by Toyo. Nitto is owned by Toyo. Silverstone are also owned by Toyo. So Toyo Tires is essentially
an extremely large market share, and although we think that they do all things
car, Toyo actually has a lot more focus on their truck wheels, especially their Open Country
and tires of that nature. Toyo, on top of that, has Nitto. Now Nitto is like my
personal favorite tires, because Nitto makes a
gorgeous looking tire. Their NT series, the NT05s, the NT01s, the RRs, all of that stuff are like, they’re just so nice to look at. And on top of that, they
do a really good job at what they’re supposed to do. But that’s what Nitto was made for. Nitto was actually essentially
created and acquired by Toyo to be the dress-up,
market tire for tuner fans. So, although I feel a little bit played, because I feel like one
of those kids that buys the cool stuff because everybody
else buys the cool stuff, I mean, Nitto does a pretty good job at looking like a bad-ass tire. And although we think
Nitto is a huge brand here in North America,
it really doesn’t extend past the North American market. Nitto especially is just something that they use as another section of their overall tire industry, but Toyo is still a
prominent car tire, as well. The Toyo Proxe’s probably one
of the best-considered series in terms of tires. On top of the Proxes, I think
really Nitto is my favorite, even though they really
don’t last that long and the traction is extremely
harsh, and the road noise. But it’s besides the point. The point is, is that
even though Toyo Tires is this huge thing that
we know and remember, there’s two more divisions
that Toyo Tires specializes in. Toyo has a division that
specializes in all things rubber. (Snorts) Division makes up about 20%
of their overall business and includes things like
train absorbent springs. They invest in things
like rubber and CV axles, and motor mounts, and
all this random stuff that you can make rubber out of. Really what they do is any
sort of commercial product that they can get their hands
on when it comes to rubber automotive manufacturing
parts, they try to do, because from a commercial standpoint, if you can conserve a partnership through the use of multiple products, between buying and
selling, especially with car manufacturers, it usually results in bigger partnerships, bigger
contracts, and longer deals. So if you can supply
tires on top of the fact that you can supply CV
axles, motor mounts, bushings, and everything in between, you’re pretty much set up for success. And that’s what Toyo tries to do. And on top of that,
they try to stay current by essentially spending
the rest of their money and their Saturdays and Sundays
on their R&D department. They have an exclusive R&D facility that’s dedicated to nothing
more than just being nerds in white lab coats
that try to make everything the best it possibly can. But on top of that, really
Toyo is just their tires, and that’s really all I care about, and I’m sure that’s what
most of you care about. So usually when people
bring up tire brands, there’s really not a whole
lot of competitive spirit, not like XXR versus work,
or something of that nature, but you know what I mean? Toyo tires is just a good brand, and they do very well at what they do. On top of that, they’re involved in almost every single motor sport you can possibly imagine,
whether that’s baja, drifting, autocross, HPD,
everything in between that you could possibly put tires on in terms of an event, Toyo is involved in. Toyo is a brand that pretty much carries every sort of possible
product that you could want, as long as you have the cash. Toyo is not one of those
more affordable brands, especially when it comes to tires. In fact, they’re Proxes
can get a little pricey, especially when you start
getting wide with your wheels. Nitto is absolutely no exception, either. If you wanna go out and grab an NTO5R or something like that,
you’re going to be paying a pretty penny. But what you’re getting
is a damn good tire. Toyo specializes in making tires for specific application purposes. They’re not really
super strong in terms of the all-season capabilities,
especially within their Toyo brand. The Nitto does have some all-seasons that I like, but in
terms of overall growth, really they’re sticking to the stuff that they know that they’re good at. It’s going to be the street modified. It’s going to be the truck
off-road capabilities, and then of course their Nitto brand when they want to capitalize
on the 16 year old that just bought their
first set of wheels. Or if you’re Alex, and
you’re 23 years old, and you still just want to
have cool looking tires. But on top of that, Toyo’s not necessarily have a huge, vast array of tires. There’s going to be other tires out there on the market
that are gonna be able to compete with Toyo, depending
on what your needs are. If you’re looking for
something more robust, Toyo’s not really that brand. Nitto is especially not that brand, unless you really get the Neo Gens, which is the only wheel,
tire that I believe is really kind of getting into the market in the right way and price point. But Toyo is a good brand,
and they definitely have a ton of heritage that makes them a brand that I think you can definitely trust. But that’s everything
that we have on Toyo. Let us know what you guys
would like to see next, and then drop a comment and like. If you guys are looking for
any sort of additional videos, let us know, and if
you’re looking for tires, head on over to You could actually pair your wheels with tires to get a package price that’s actually a lot cheaper, or you can just pick up some tires, too, if you’re looking to pick up some tires. But I’m Alex from Fitment Industries. We’ll see ya’ later. Peace.

Only registered users can comment.

  1. i have toyo T1R's and i like them a lot. they have very good grip , they look agressive and the road noise is really good so they get a thumb up from me

  2. Please add Federal Tires to the list or budget tires in general. There has been a lot noise and its hard to discern facts from opinion. It could even be broken down by classes: grip/track, drift, street. Don't forget Conti. Forgot to say thanks for all the good info and informative content.

  3. Bridgestone, specifically Potenza RE71R, 970AS, RE11, RE003, S04, S01, Driveguard runflats. The list goes on…def the premier brand out there and generally more affordable than some of these other specialty brands. Largest rubber company in the world, with some of the strictest quality controls. I know what I want on my car when my whole investment and life is riding on those 4 little contact patches.

  4. So check this out, where I’m from a nitto neo gen runs about $1650 a pop and Toyo proxies anywhere from $2200 to $2600 a pop. The conversion is 1USD TO 7TTD. Wrap that around your head 🤣

  5. I used to care about tires. But then I focused so hard on choosing the perfect set of tires that I ended up not being happy with them. Now I just buy whatever tires are on sale when I need them. Hercules tires.

  6. +they make a REALLY good winter tire (i live in canada)
    Sounds perfect, soft enough, grips real nice through snow 🔥

  7. Had the Toyo G02 Winter tyres on my car (no longer available) and they were so incredible in the snow, that Toyo is my go to choice for winter tyres.

  8. I hate that Toyo sponsors a lot of show cars and not a lot of track cars with their R888 and R888R tires. From a business standpoint it’s genius; they make a cool looking tire for cars that are made to look good and to hell with how it drives. But those tires are so incredible on the racetrack, yet they’re so crazy expensive and un-daily-able (?) with so few miles and so little grip in even light rain. I’d love to be sponsored by them and get R888’s for my future Miata track machine though..

  9. T1r tyres suck balls. I run them off track just coz I work in the industry and can get t1r tyres very cheap. So cheap that it would be stupid not to use them. But man they suck, especially in the wet. Great video tho. New to the channel and loving all the awesome content

  10. Too bad some of their tyres are dogshit, even the Japanese think so, i have the T1Rs on my car and they break traction all the time, ive seen a Japanese video where they compared the R1R with the Neova AD08, Falken Azenis and Formula RSV 98 HV33 and they weren't impressed

  11. I had Nitto NT555’s on my Z and those had terrible grip and didn’t last long at all (but I’ll admit they did look nice). then I got Michelin Pilot A/S 3+ and hoomagoii grip for days, even in the rain. it was like a whole new car. Michelin forever 👌

  12. I think the normal all season Toyo Tires are quite cheap in comparison to the competition. My dad has been buying Toyo Versado tires for the last couple of years and he's very pleased.

  13. Those Proxes T1Rs grip really well in the rain. I have them in my Mazda2 DE, doing 160kph with the road looking more like a lake, never aquaplaned nor squirmed under heavy braking. Planning to install ATs on my new Mitsubishi Montero Sport soon. 😁

  14. Quite a lot of effort gone into making this I am sure, stylish presentation, but a bit unable to focus on the story, coz of the pace of it and visuals .. something is breaking the continuity..

  15. I daily use toyo R888R on my 2000 e39 M5.
    Dry grip is very good, when they warm up.
    But after 3000km i need new tyres

  16. When I was very young, I thought Toyo tires were tires made for Toyotas. Anyway, Pirelli tire is the video I look forward to most. They have some great prices on truck tires, but not many people realize it. They created an image of only making tires for really fast and expensive cars.

  17. I have the Toyo nanoenergy a29 and they are the worst tire I’ve ever owned in the wet. If you want to hydroplane everywhere. These are the tires to get.

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