THE TRUTH ABOUT SSR WHEELS

THE TRUTH ABOUT SSR WHEELS


– What do a 47 year old wheel company, the Lamborghini behind me,
and the lunch that I just had all have in common? Well, they all have questionable history. What did I have for lunch? (upbeat music) So, just so you guys
know, we’re giving away a beanie, a sweatshirt,
and a sticker for anybody that subscribes on YouTube, or shares and likes the video on Facebook. That is the entire sales
pitch for this entire video. Boom. ♪ Don’t want time for them to miss me ♪ ♪ Yes I see the things
that they wishing on me ♪ – So in 1971 a new wheel company was born. Speed Star Racing. Or, Speed Star Racing Wheels. They were, without a doubt, probably one of the first
Japanese wheel companies to specialize in aftermarket design wheels. They didn’t start in the game
really making anything else, besides aftermarket wheels, and they pride themselves
on being the first company to make multi-piece wheels. And you’re gonna see, in all
of our wheel history videos, it seems like any company in
Japan or any company in Europe, seems to be the first at
making multi-piece wheels. It’s not true. Weds made the first forged
multi-piece in 1977. BBS made their first multi-piece
motor sports wheel in 1972. And Work Wheels didn’t make
their first multi-piece wheel until 1977. So, SSR has the multi-piece
wheel pretty much on lock, in 1971 with the MK1. The MK1 was made out of
their Yao factory in Japan, and they pretty much said
to themselves they wanted to go from something that just functioned, to something that had a
little bit of form to it. So, what was SSR’s motto? Well, that was simple. To change history and
tradition to safety and trust. So there goal was simple from the get-go, To make the wheels that just looked good. The MK1 was probably one
of the best looking wheels, at the time. And you have to remember in 1971, and the early ’70’s, there was a huge demand
for aftermarket wheels. The JWL and VI8 shortly came thereafter, to actually regulate the market. I keep saying actually,
if I say actually again, I’m gonna take a shot for
every video that I do, in the next wheel history. – Two shots of vodka. – I’ll be drunk. So, when did they come over to the States? Well, they state that they
came over to the United States in 1985, but that really doesn’t matter. Most of SSR’s history is overseas, and maintains to be overseas, and they do not have a
strong market share here, in the United States. SSR is a brand that just
really doesn’t focus on the domestic market here. As always SSR as well as
a lot of other Japanese wheel brands got immediately
involved in motor sports, and became killing it when
it came down to the actual Grand Touring and Grand cup
events that were happening, all across the country. They’ve won countless Grand
championships, trophies, throughout the last three
or four decades, in fact, where they’ve just been killing it, when it comes down to
partnering with a bunch of different companies. In 2006 they partnered
with Chris Forsberg, they partnered with
countless other US drifters, and international drifters,
to establish their name, into the scene, and it
was really going well, all the way until they
declared bankruptcy. – Oh! – They became the sponsored wheel company from Mugen CR-Z, for the Super GT 300, they sponsored team Real
Racing, they sponsored team Kunimutzo and the Rehberg
NSX Concept GT in 2014, The sponsored Chris Forsberg
again in the 2014 Formula Drift Championship series. They’ve pretty much done everything. So besides the basic JWL VI8 testing, SSR does do their own additional testing, impact bending test, rotary bending test. You’re gonna see a lot of
those companies come standard, with the same sort of testing
that you’re gonna see from Work, Rays, companies
that are based overseas, they have that same stringent testing, they do take pride in that. So they use heat treatment
manufacturing, or HTM for short, on all of their wheels. SSR essentially goes through their wheels, whether its a one,
monoblock, two-piece, hybrid, or a three-piece wheel, and
re-heat treat it a second time. What that allows it to do
is burn the impurities, and actually make it a stronger wheel, because it’s forcing more
pressure on to the wheel a second time, to clean up any
sort of problems that would have gone through within the
first heat treatment cycle. They also have a hybrid two-piece design, which combines that HTM technology, and what we call SSF, which is
semi-solid forging material. So, semi-solid forging is a
technique used by SSR in 1991. They’re the only ones to use it, their coined in the phrase
of semi-solid forging. And what that does, is they use
a semi-molded aluminum alloy that’s actually cooling down, and prior to injecting it, they treat it, and what that allows them to do is to apply an immense amount of pressure. So, this isn’t rotary pressure, but it’s actually just overall pressure, into the injection mold that
helps maintain a high-integrity of strength, durability, and quality. What this allows them to do
is maintain a low-price point, even though SSR’s price
point is extremely high. So that you don’t have
to worry about paying a fully-forged price
or a multi-piece price, for something that is semi-solid forged. Now, it’s not the same as rotary forged. Rotary forged, as we
discussed in the past, they take these discs at
a high rate of pressure, they smooth it out, like warm butter, on a nice, toasty piece of bread. And then that’s how you
get the forged barrel. That’s not the case with SSF. Semi-solid forging essentially maintains an integrity wheel, that
while it’s cooling down, it forms the shape at a
high rate of pressure, all at the same time. So there’s no spinning really involved, more than there is just absolute pressure surrounding the wheel. That’s pretty much it. They don’t claim a whole lot
of safety engineering testing is done on their website, unfortunately. But, we know that they do
take care of their wheels, because their price point
is absolutely insane. SSR also builds wheels with BBK. Big brake kit. In mind, so that you can make
sure that if you’re getting something that has a Lexus VIP look, you’re always gonna have brake clearance in all of their wheels. A lot of their wheels
either spoke outward, or they have a lot of concavity, to fit those bigger brake
kits that you’re gonna see on a lot of higher-end vehicles. And, in all, SSR shares the
same mentality as Rays, as Work. Because they share a lot of
their racing motor sports experience with their commercial line. So they don’t separate
the two businesses at all, that’s why you’re gonna see
a lot of new designs come out from SSR that are very similar
to what they ran in the Super GT 500 series the year
prior or two years prior. Because they do not allow their company to be confused with politics. And allow racing to not
be the same as commercial, or the commercial not
be the same as racing. So SSR just clears the playing
field, just like Rays does, and says you know what (bleep) it, here’s all the data that we have, from all of our racing, design, all of our heat
treatment, all of that stuff, so that you guys can go make your wheels. And they make some pretty cool wheels. So, they have a crimped rim, which allows the rim to fold back inward, back into the wheel, to allow
it to maintain integrity. They also feature anti-slip technology, between the wheel and the tire, to help maintain that
beads don’t break off when you’re racing them across the street. They also feature a ton of
stuff that helps maintain the overall heat dispersion,
from the front of the wheel, to the back of the wheel. They also talk about zero offset, and maintaining center line
on a lot of their wheels. They have a bunch of fancy
stuff, which really matters. But nine times out of 10, SSR wheels really don’t go
on those sort of vehicles, they tend to go on the stance vehicles. Sorry. So the current line up features: one-piece, two-piece, two-piece hybrid, and three-piece wheels. Their GTX and GTV lineup
are flow-formed wheels. They also feature a
two-piece hybrid wheel, which is essentially a centerpiece, welded onto a barrel. The barrel features rimless, rimless… Rimless technology, which just allows to maintain
any sort of integrity, with the wheel so you
don’t have any weak points in the weld. So SSR tries to create
customization options that don’t lower the overall
strength of the wheel, cause the last thing you want
is to be driving down the road and your face is on your wheel, but then the rest of your wheel is over in the ditch. The best reason SSR does that is because they want to
maintain the creativity side of their brand. SSR prides itself on being
able to do creative designs, different looks, and things like that. Which you cannot usually do with a fully forged or
rotary forged wheel. Unfortunately, that’s just the way that the wheels are processed. But SSR, with their semi-solid forging, allows them to do that, so they don’t have to worry
about wheels breaking, and they can also make
sure that their designs look (bleep)ing dope. Their GTF model is a forged mono-block, but honestly, my favorite
is the Professor series. It’s probably why you guys know SSR. Their wheels are killer looking. Absolutely beautiful. A set of Professor SP1s,
18 by 11 and a half, will probably run you about
$3,900, in their hyper block. Insanely expensive, right? But at least you can tell
your friends on social media that their not fake. – [Woman] Does it look real? (girl screams) – Their Professor series features different parts of their
multi-piece wheel lineup. Depending on which piece you’re buying, they actually don’t, their
not made from the same aluminum alloy, as you would expect. So the face is made from
a different aluminum alloy than the barrel, which is
made from a different aluminum alloy than, lets say, well I should say, the hoops, than the center
discs, than the rivets, than any sort of welding material. Pretty much, they make
it extremely difficult, which is why you are paying to own one. Oh, and they have the Executor series, which sounds badass, but their wheels, eh, not a huge fan, that’s just me. Don’t shoot me, don’t kill the messenger. Just letting you know. Speed Star Company and Speed
Star Wheels went bankrupt in the end of January in 2005, and it came out of nowhere. Now, official reports haven’t
released the amount of debt they were in, but,
somewhere on the forums, they are saying anywhere
from around 87 billion yen, the company was in debt, and they do not know why. They have something to do with just the warehousing expulsion, then of course, the international market, which broke a few years later. So we’re not entirely sure why, but we did have a savior
come down from the heavens to buy Speed Star Wheels, and that was Tanabe Co. ♪ Hell no ♪ ♪ To the no, no, no ♪ – So if you don’t know who Tanabe is, you’ve probably been living under a rock. Tanabe is a suspension company, located overseas, probably
one of the biggest, biggest, biggest, biggest names
in aftermarket suspension. Especially when it comes
down to motor sports. They essentially acquired
Speed Star Racing Wheels through something, we’re
not entirely sure how they managed to acquire it. Whether that was through
a partnership role, or just because they had ownership rights, or because they just
friend requested each other on Facebook and was like hey, you wanna get your money back? And their like yeah. And their like okay. It’ll be like 87 billion yen. So there is plenty of
rumor that Tanabe has ruined the quality of SSR Wheels. Tanabe actually revitalized the brand, not even a year after going bankrupt. So they are kicking the brand off, they have been doing very
well, over the past 13 years. There presence isn’t as
strong as it once was, but they are trying to get back to it. That’s why you see them
sponsoring Chris Forsberg. That’s why you see them getting back into the motor sport game. But SSR does still make a great wheel. That is everything that you want, or would have to need to know, about the lunch that I just had, the Lamborghini behind me, and of course SSR Wheels. So, I hope you guys enjoyed, drop a comment with what
you would like to see next, of course talk to us about history videos, or just whatever you
want us to talk about. That’s what we’re here for. So I’m Alex, from Fit Men Industries. We will see you later. Peace.

Only registered users can comment.

  1. Seems like if you want some hot quality wheels you need Japan. (Or BBS but they dont have much of a choice in Basic Designs)

  2. Back in 04 I wanted their 6 spoke for my gti; it never happened, but still a fan of the weight vs size in ssr wheels… How about Ronal and their bear wheel 🐻

  3. Asian racist hat at 1:45 was wrong country you dumb f*ck LOL

    Like you made a British joke towards a Canadian, Australian or American.

  4. I don't know if I agree with your statements regarding "bragging rights on Facebook" being a key seller to SSR's. Having been a collector of SSR's for years, I'd say its because I value the quality of their wheels over the majority of the inferior knock-offs out there (some of which are nearly as expensive, like Klutch wheels). I've had incidents racing which would have caused a knock-off to catastrophically fail, that barely caused more then a repairable bend. I genuinely cannot think of a scenario where one would favor purchasing a knock-off over a quality original product, when one takes pride in their ride.

  5. I used to roll on 17in SSR GPO Evolutions back in the days. If I still had them id probably be the only SSR set at the shows.

  6. Dang it I didn’t see the vf1s in the professor series chart. Haha mine are probably the weakest in the series. Fuuucccghh it “at least there real”

  7. Great history and I love the description of the manufacturing process. But you left out some of the most iconic SSR wheels: Formula/Reverse Mesh, Star Sharks, Longchamps, and RS-8s (in collab with Watanabe).

  8. Okay here's what I want to talk about where is my decal and where is my hoodie and shirt and my Neo Chrome Bolt studs

Leave a Reply

Your email address will not be published. Required fields are marked *