(speaking foreign language) – Companies that surface around the wheel, tire and suspension industry usually revolve around a
few specific countries: the United States of America, Japan, the United States of America, and Germany. But we’re gonna take it
back to a different country, a country of Chanel and the Tour de France and eating cow udders. Today we’re gonna be talking about the wonderful country and the host of one of the largest tire manufacturers in the world, Michelin Tires. Michelin was founded back
in 1832 by two people: Andre and Edouard, but these two brothers actually weren’t even planning on getting involved into the Michelin tire name, and it wasn’t called Michelin until probably around six decades later. It wasn’t until 1889
when Andrew and Edouard overtook the brand and
renamed it Michelin. (speaking foreign language) The company was based out
of Clermont-Ferrand, France, and back in the day, just
to give you perspective in the late ’80s, 1880s, because
that needs clarification, the Eiffel Tower wasn’t
actually even built yet; it only had the first two pieces of it. That’s how old the
Michelin company really is. They began the business
by making bicycle tires, and other pneumatic tires, but really what set Michelin up into what they are known for today was
simply because they were never really planning on getting into the automotive tire business, but what ended up happening is they had somebody come over to their factory, an individual that we will call him Roger, because I don’t know
any other French names. And while Roger needed
to have his tire replaced on his bicycle, the two brothers ended up wanting to get the tire replaced so they went at it at their own factory, and it took them over three
hours to replace this tire. What ended up happening, well, they let the glue sit and
they had to peel it off, and rip it back on, the next morning they went to test out this tire that they had finally replace for the bicycle, and it turns out it didn’t last nothing more than a few
short hundred meters. But the two brothers are so convinced that the future rode on some
form of rubber detachable tire that they went into develop
the first retractable, mountable, detachable tire that
you could put on a bicycle. They were so convinced that they entered into the 1895 Paris-Bordeaux Bicycle race, and guess what? They didn’t win. But there was a little bit of a build up that made you feel pretty good. But for the most part, people were interested at how in the hell this company managed to get a hold
of a demountable tire. And from there the two brothers realized, and the team that they had behind them, that they could probably do something with that technology. There wasn’t necessarily competition of an already existing
market of car tires. There was rubber tire manufacturing and that was already
pretty limited in France, but what there really wasn’t at all was like a car industry, like, there’s no competition
because it didn’t exist. So they began to grow the company
name through word of mouth because they wanted to get
involved in everything possible, and they wanted to convince people that rubber tires and the way
that they were making them was the future, and they were going to do that with the introduction of this little known technology that was kind of buzzing
around back in the day, the automobile. So what did the company
do to combat the curve of people not thinking the
automobile was the take-off, because, well, it was too expensive, it wasn’t reliable, it
was difficult to manage, the things were glorified carriages, there was nothing that
anybody would want at all out of an automobile. They were just junk, They were swa-ha, they were just garbage. Well, what they decided to do is that Michelin is
like, “Hey, we’re going to make some road maps.”
35,000 of them to be exact. And they produced them
and tried to get them, everybody, all over France, to convince people that road maps were the future so that people could travel to places that they couldn’t before. In fact, they were a red-binding road map that is still considered probably one of the founding reasons that Michelin is where it is to this day. Michelin had to figure out a way to convince people that this was needed. So could you imagine making a road map for a country that really
didn’t have any need for it, and making 35,000 copies
and expecting it to go well. It’s not like you’re going
to be going through the road, on whatever the car
was called at the time, like, “(speaking foreign language) This one has air-conditioning.” Even though essentially
that’s what it was. The entire road map pedigree,
the whole purpose of it, was to convince people to travel. And this is where it gets fun, you know Michelin’s fluffy dude? Yeah, that actually came from a trade show back in 1898, when
Michelin was partaking in one of their bicycle
trade shows where they mounted a bunch of bicycle
tires in the shape of a man. Ultimately, what that
became is their mascot, and even though the 21st
century one is cute and cuddly, the 19th century one wasn’t so much, in fact, it looked like a bad rendition of some sort of X-Men character. His name is Bibendum. Yes, Bibendum. From there, Michelin
began to get more involved in everybody’s traveling journeys. In 1908, they made an
itinerary office in France where people could share
their car journeys, and that they could share them with other people that were looking to be involved in traveling across the country. It was clear that Michelin
was planning on just getting involved with everything that had to be associated with driving, much more than just
supplying rubber tires. And this is where it starts
to really work for Michelin, because everybody just knew Michelin as the company that did that. They got so involved
that some people almost mistook Michelin as some
sort of government entity, because they were just involved
in a lot of different stuff that the government really wasn’t doing. But literally most of Michelin’s history is about the road maps. It’s like it was so fundamentally crucial to Michelin’s success
that most of their history is founded around that and the fact that they were one of the first
companies to introduce road markers in France,
and they were one of the only ones allowed to do so. Michelin began to grow and
got more involve in everything because they could, and
we’re going to list off a couple historical markers
that just made Michelin even a bigger company. In 1914, they got involved
in the war efforts where Michelin had to
switch their assembly lines to take care of airplanes and
make rubber tires for that, which is a pretty cool fact. In 1931, they became the first company to make road markers and signs. By 1935, they partner with Citroen that held on for nearly four decades. In 1937, they made a truck
tire with a steel casing, and can you guess it? They were the first ones to do that too. And then finally in 1946,
they truly made history. They made history in the
sense that every single tire pretty much out there right
now is using this technology, and this is what really
put Michelin on the map. In 1946, and as long as we
don’t include the invention back in 1915, Michelin was the first company to truly
coin the radial tire. In case you’ve been living under a rock, the radial tire is a tire
that just allows for more flexibility, greater fuel efficiency, and is pretty much just considered just the way to make a tire these days. And that tire design essentially
took over the market share in the late ’60s until it
either snuffed out competition that didn’t believe in the radial tire, or it took over companies like Uniroyal, which by the way, is right
next to my home town. In fact, it’s actually in my home town. Shout-out to Eau Claire, what up? By 1968, Michelin had
grown into North America, and from there they just didn’t stop. And once they hit the international play, Michelin got involved in motor sport, and they were one of
the first radial tires to get involved in Formula One and win with the Ferrari racing team. At this point, Michelin
was really into everything. Whether it was motorcycle, bicycle tires, truck tires, commercial tires, passenger tires, airplane
tires, train tires, because Michelin made a train-looking car-thing that had tires on it. I mean, Michelin was really doing everything they possibly could
to stay on top of the market. By the 21st century, they
became the second largest tire manufacturer in the world just coming in inches behind number one. They’ve owned other companies
that you could take, such as BFGoodrich, Clever, Tiger, Riken, Uniroyal, Kormoron,
and probably a few other. Boasting over a hundred and ninety million manufacture tires, 16.5 million products sold, and over 170 countries that Michelin does business in, Michelin is just one of
those companies that is, well, relatively speaking,
absolutely f– massive. I mean, they have 114, 000
people working for them. They do 22 billion in net sales, number one in innovation
in the tire industry. They’re pretty much all over the place when it comes to tires, and when you look at their actual tires,
they’re not that bad. Michelin doesn’t have a
huge, I would say, “market” in the after-market community, nothing like Nitto or Toyo,
but that doesn’t necessarily mean that this company
is a slouch by any means. Michelin is still one of
those companies that I don’t think is going to go away any time soon, and their history of
the company is massive, and it volves around road
maps for like six decades. I’m done reading about road maps. So if you’re interested in Michelin tires, or wheels, tires, suspension,
anything like that related, we have paint on the website too. Check out, we appreciate if you want to go out there and take a look
at it, and of course, don’t forget to subscribe. We hope you guys enjoyed this episode of Michelin tire history, let us know in the comments what you
would like us to cover next, and of course, we’ll pick a
lucky random winner down below if you can convince us what the
coolest car in the world is. We’ll send you out a gear pack. My name’s Alex from Fitment Industries, and we’ll see you later. Peace.

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  1. I put a set of Michelin tires on my car at 41000 miles. They had a 60000 mile warranty and at 74,000 Miles still have one third of their tread left! It's not that I wouldn't consider another brand of tire, but the salesman would be hard-pressed to get me to go for anything but Michelin!

  2. The coolest car in the world? The AE86, if I need to explain to you why then…. Well… I guess u wont get it anyway.
    86 life 🔰

  3. Michelin makes the best tires. Period. The MPSS is honestly magic. It grips like mad, and it even handled a bit of ATV trail offroading (lost in Nova Scotia will do that to you). You get what you pay for and they shit all over the competition.

  4. Let’s do General Tires. Yeah.

    Coolest car? DeLorean DMC12. Was it fast? No. Powerful? No. Reliable? Not really. Cool? The coolest. Park one ANYWHERE and it draws the most attention. Sure, nostalgia keeps us coming back Marty McFly style, but we keep coming.

    Oh, and General Tire, do them next.

  5. "When you look at their tires, they are actually not that bad" literally every single super/hyper car is on a michelin tire, bmw m-cars, mercedes amg's, porsches, koenigsegg, bugatti etc. And all high speed and nurburg ring records are done almost exclusively done on michelin (except for the italian cars). Sure, Nitto and Toyos are good. But michelins are the real baller tires.

  6. imo the coolest car in the world is the crossly farm o road it looks like a small jeep you can turn it into a tractor by taking the back half off and putting a plow on the frame you could also turn it into a generator, heat your house, go off roading, plow your driveway, etc

  7. What you forgot to mention was that while they were making maps and travel guides, they also came up with the Michelin Star system for restaurants. It's by far the most prestigious restaurant rating system around- some chefs have committed suicide over having their restaurant downgraded by a star.

  8. The coolest car in the world is the first car in the world: The Benz 3-wheeler. Why? Because legacy. Also what do you think about the Michelin Acorus project and what it could do for the aftermarket scene, especially the stance crowd? Do you think Jasper could actually make his "moveable" "artpiece" useable again, if he were to possess such technology?

  9. The coolest car in the world, to me, is the Tesla Model S, because I feel that it is the car that officially ended arguments against electric cars, that other cars did not get such as price or availability

  10. Also invented the world's first Assymetric tyre the XAS with different treads on each side of the tyre for better cornering performance….

  11. Michelin or nothing! Yeah yeah. Btw the mascot is called Bibendum. That's why most of Michi's slogans or events will have thinks that start with the word "Bib". ✌️

  12. 0:17
    Why did you say "United States of America" twice? Considering the top 5 tire sellers in the world and one of them being Goodyear, the others are Japanese, Italian, German and French. Unless I missed something.

  13. The coolest car in the world is the one:one, for every pound the car weighted it was given 1 horsepower to match it. it’s a iconic hypercar that isn’t like any other, what other hypercar can actually say they have the strength to carry its own weight.

  14. Maybe they will purchase the Sumitomo tire plant I work at… please oh please buy our dying mismanaged plant in Buffalo NY

  15. Here is the cow udders recipe in case anyone was wondering (like me if it really exist) and I am French so we might eat Frogs 1 or twice in our lifetime but cow udders… actually not for 99% of the French population)

  16. i dont know how the market goes to th other side of atlantic..but i can assure that in europe in my opinion, i am not an expert,michelin are maybe the best tires overall incluing value for money deal…

  17. Coolest car in the world is the Ferrari F40 it has all the curves in the right places and is made as a drivers car without fancy bells and whistles.

  18. Michelin are simply the best tires you can buy for a performance car. I only ride the MPSS on my PUG308GTI (still waiting for french brands on your website BTW FITMENT INDUSTRIES COMMON!). As a snowboarder, their winter Alpin are amazing as well, no problem keeping traction in the snow even with a 300ps car.

  19. Bought a certified loaded camry se and it came with brand new michelin premier tires they are really great in wet and dry weather and I'm a Goodyear triple tired kinda guy.

  20. You might want to look at Michelin in F1 particularly the 2005 U.S. Grand Prix at the Indianapolis Motor Speedway. Michelin supplied the wrong spec tires for teams which it's said is the reason my Ralph Schumacher crashed his Toyota into the outside wall on the final turn which put a increased load on the outside tire wall causing it to fail.
    Ralph was dinged up a bit and out of qualifying and the race. However a bit of good news was his team mate Yarno Trulli got the pole. That's where the good news ends for the 2005 U.S. Gran Prix.
    The bad news was all the teams running Michelin met with Factory tire reps. and decided not to race because of safety concerns with the specs. of the Michelin tire supplied.
    Here's where your Ferrari claim running Michelins falls flat. Since Ferrari's where running Bridgestone they raced and of course won.

  21. i have michelin on my car and love the tires. Long lasting and comfortable. Also, grips like a beast..even in the rain. I was scared, but safe!

  22. I just mounted Michelin Pilot Sport A/S 3+. They are a fantastic tire! I just got them this weekend so I will just offer my initial impressions: They are quiet! I have a lightweight Civic Si, so I have very little sound dampening. I just used them around town and the crappy af side streets here in Los Angeles, and they aslo absorb the bumps better than I thought they would.

    Also, the rolling resistance is unreal. Maybe is was my very worn old tires that sucked right off the line (Conti ExtremeContact DW) , but these bad boys just move the car effortlessly as I row through the gears. Plus, they make the steering feel lighter. Again, my old tires may have not have been inflated properly, or maybe it's due to them just having Zer0 traction left…. But I really like these tires. High performance with a long lasting treadwear 45K! Hard to beat that.

  23. Yeah not that bad. That's why Alex brags and politely nudges consumers toward the pilot sport 4s. Well done Alex. Well done.

  24. My 2002 VW Jetta was built with Michelin tires and they amazed me. As I result, I recommended Michelins to everybody.

  25. If you say "THE TRUTH ABOUT MICHELIN TIRES" you are inferring Michelin is in some way producing dangerous tires or the company is bad or you have had a terrible experience with their tyres and you are warning people off them. But this isn't the case. Your title should read: "THE HISTORY OF MICHELIN TIRES".

  26. When I need a new set of tires, I go check out which Michelin's I am going to buy….unless it's for the truck and I check which BFG's I am going to buy…but that's still Michelin… so… yeah

  27. I like Michelin tyres… They are a good tyres… They have a huge background for performance in Motorsports… I tend to lean more towards GoodYear tyres, though GoodYear does not really have a big background in international Motorsports, they tend to stay more to the American Motorsports like NASCAR… I also like BF Goodrich tyres, though they are a subsidiary of Michelin… A set of Michelin tyres on BBS Racing wheels is a badass combo…

    As for the coolest cars, I really don't have a favorite, but I tend to like the 1967 Chevy El Camino, or the 1978 Pontiac Firebird Trans Am… I also love the 1969 Dodge Charger R/T, but this is because of the "General Lee" in the Dukes of Hazzard…

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