(clearing throat) (breathing in) – It’s Bridgestone, or nothing. (thumping) (crunching) (clears throat) – [Male] Action. – So Bridgestone is a
combination of two words, bridge and stone. A bridge is something
that you put over water and stone is something that
you can throw at somebody in case you really wanna hurt them. So Bridgestone Tire was founded by a man named Shojiro Ishibashi in 1931. Shojiro was an entrepreneur. At 17 years old, he took over
his family clothing business. He specialized in making
all sorts of different stuff for feet and clothing. Shojiro had an idea, an
idea that he wanted to get into the tire rubber making business, because, in Japan, it
really hadn’t taken off as much as a lot of other
countries had taken off with it. Countries like the
United States of America was already getting heavily
involved in motorized vehicles at the time, and Japan
was kind of well, behind. So Shojiro saw an opportunity
to grow the tire business by founding his own company. The money that was funded
for Bridgestone at the time came from his original clothing
business with his family. And, by the time that
he actually got involved into tires, they didn’t really
actually have a tire company. The first Bridgestone tire was
made on April ninth of 1930 under the sock division of
Shojiro’s company at the time. It wasn’t until a whole year later that the actual Bridgestone
tire name was founded and created for the tire
rubber making business. At the time, there wasn’t a
whole lot that you could base your company off of,
you can’t go on Google and research how to improve
management techniques, when you’ve never really done
a business like this before. And Bridgestone just continued to survive and tried to grow up every single thing as fast as they could. But because of Shojiro and the way that Bridgestone was
built, they just focused on trying to be the most
truthful to themselves and making the best
company they could based on the Japanese values that
their old companies have had. Now, if you’re listening and
you’re like 18 years old, and it sounds really cheesy to talk about traditional Japanese values, you probably aren’t
taking it too seriously. But, if you are in management
or know of operations, you know how insane the
Japanese culture can be when it comes to running businesses and being involved with family. And because the Japanese
culture was so strict and just so prominent in their
business for Bridgestone, they continued to push
through with what they knew what they had to do, which
involved buckling down, working harder and
sometimes, just hammering in until they figured out a
product that would work. And it wasn’t until the forties
that they started to see a whole lot of growth. Things didn’t really get
much easier for Bridgestone in the forties, because
if you don’t remember, there’s a couple of things
that happened in Japan between 1941 and 1945. Bridgestone was hit with all
sorts of war time effort, and what turned out to be a
tire rubber manufacturing plant turned into a war time manufacturing plant during World War Two. Because of its international affairs, a lot of its international
assets were seized, and Bridgestone was left with
a lot of crumbling factories due to just aerial attacks
and everything in between that World War Two had,
a pretty much no money. Between losing their Tokyo headquarters and international assets,
Bridgestone didn’t seem like it was going to
survive for very long. But, then going back to what
Bridgestone was good at, Shojiro just decided that
they were gonna hunker down and go back to what made
Bridgestone Bridgestone, which was making tires and
revolutionizing what they knew in the Japanese market that
other companies couldn’t do. So, they got involved with bicycle tires, and introduced the rayon cord tire in 1951 to push ahead the tire
industry into something new. Bridgestone desperately needed something, and they introduced the rayon cord tire, which ended up being an
extremely successful tire in the early fifties. By 1953, Bridgestone
had managed to acquire over ten million yen, which, at the time, was a pretty good chunk of change, considering that their
company had been continuously getting beaten down by
everything around them. Bridgestone continued
to grow into the 1960s and in 1961, they finally realized they needed a new management style. Now there was nothing wrong with the way Shojiro was doing it, but the
company had grown to a point where they need something new. And Bridgestone continued
to capitalize on everything that they knew that
they could succeed with, because they really were
the underdog at the time. Yeah, they were huge, they had
factories all over the place, they were doing all sorts of crazy stuff, but in the grand scheme of things, Bridgestone did have a lot to work off of in terms to who they
were gonna compete with when they eventually got back
into the international market, and it wasn’t looking good. So, Bridgestone was finally
certainly getting a little bit ahead of the competition,
but if there’s ever a way that Bridgestone could
roll any more bad luck, they did it again. In 1973, you had the oil crisis that shut the entire rubber industry and put the entire ti… (laughs) put the entire tire market. (swoosh) put the entire tire market
at an incredible standstill. Bridgestone had money to
work with at the time, but ultimately they really
didn’t have anything that they could do. They ultimately ended
up developing research and R&D departments because
they didn’t wanna make tires and the entire company
pretty much stood still and tried to manage the 1973
oil crisis as well as it could. These guys had like terrible luck. And finally, Bridgestone released something entirely new, the RE 47. The RE 47 was an ultra-high
performance tire, it was a Potenza series
tire, which is still a line that Bridgestone uses to this day. And for the time, it was
actually pretty monumental considering that there
weren’t a lot of options when it came to ultra-high performance back in the late seventies. Finally, Bridgestone was finally starting to come up with products that helped aid in the competition against
other huge companies in the world. And while all seemed well and good, Shojiro ultimately passed away in September eleventh of 1976. This led the company and
the board of directors pretty much to Ishibashi
and his co partner to lead the Bridgestone
company until today. Bridgestone grew overseas
and inevitably began to acquire other tire
businesses in the world. Now you have to remember
in the tire market, there is a ton of competition, especially when you’re
considering companies like Goodyear and Sumitomo. They just wanted to be the top three, they didn’t even want to be number one. And, in 1988, Firestone
was officially acquired by the Bridgestone name
brand, Firestone Bridgestone. Firestone was acquired by Bridgestone, they essentially got a hold
of pretty much everything, because that’s what Bridgestone needed to essentially go from being in ant place wherever they were, to
third to second place. They became of the largest
tire manufacturers in the world because of the Firestone acquisition. They didn’t close any plants,
they didn’t do anything to really change the game,
they just needed more. And Firestone gave them the opportunity to grow into one of the
biggest companies in the world. Bridgestone then entered
the motor sports era and became involved in
pretty much everything from Formula One to the Indianapolis 500. Bridgestone had a lot
that they could work with, and they just wanted to continue to grow. But one of the coolest
things about the fact that Bridgestone was
essentially getting bigger, is that they didn’t face a
lot of the internal struggles that a lot of other
companies did at the time. Bridgestone was built
on these family values that Shojiro desperately wanted
the company to thrive off of and because of his,
essentially, integration throughout the birth of this company, it stays true still to this day. Bridgestone ultimately
got involved in everything from passenger vehicles,
commercial vehicles, specialty tires, and commercial tires, because, well, they could. And they had plants all over the world, whether you’re looking at
Central America, South America, Europe, Asia, or Japan itself, because of their
acquisition with Firestone, Bridgestone could make
anything and everything. And while their pretense
is the most common, their Blizzaks are the best. Number one. Don’t even ask me. Don’t even question my decision. Blizzaks are the best for everybody that lives in Wisconsin, WS 80s, or bust. Because winter tires are the best tires you
can buy, hands down. Blizzak, if you’re out there, WS80. (thumps) (claps) (bleeps) (laughing) We’re gonna do a giveaway, so all you have to do, we’ll have you subscribe,
and then drop a comment saying that you subscribed, and if you’re on Facebook
and you’re watching this, all you have to do is share. We’ll pick one from Facebook, and we’ll pick one from YouTube. So we give away two of these. So all you have to do
is drop a comment below saying that you subscribed,
or just share the post. That seems pretty simple, right? So we hope you enjoyed, check
out if you’re interested in
picking up Bridgestone tires or if you’re just looking
for real tire suspension or air lift, we have over 30,000 products, but I’m Alan for Fitment Industries, we’ll see you later. Peace.

Only registered users can comment.

  1. Cool channel man. You have another subscriber. I've been working at Bridgestone now for about 9 months, and I love it. Great culture, and people there.

  2. I subscribed. Thanks for the info! I run Bridgestone Potenza RE71Rs as my track tire and they're amazing! Highly recommend!

  3. I have had Bridgestone tires on two vehicles. a 2007 Suzuki Grand Vitara Luxury 4wd, and a 2015 Subaru Outback Limited 2.5i. Both vehicles had come delivered from the factory with Bridgestone Duelers. These have got to be the crappiest tires around. On my Suzuki at 25k miles the tread bars were coming through, on Outback which does not even have 20k miles on it, I was told to begin thinking of new tires. These two vehicles are not exactly speed demons, nor was either of them ever taken off road. I would not replace the tires with Bridgestone anything, in my opinion just crap!!

  4. As an employee of Bridgestone I can agree to most of this, the only thing I can add is that Firestone wasn’t the only company that merged with Bridgestone. There was Hibdon Tires and Hibdon Tires Plus and some others. Other than that, Firehawks are what I run on my street car and Destination Mts on my super duty. Great video good information. 👍🤟

  5. I just got a set of RE-71Rs and it's like I got an entirely new car. Cannot begin to tell how fantastic those tires are. ❤

  6. Bridgestone, GoodYear, Sumitomo … so which one is the biggest of all?

    There are two brands about the same size, difficult to know which one is the biggest. But the other one is not GoodYear nor Sumitomo…

    Which tyre brand every other tyre manufacturer uses as reference tyre? I can tell you it is not Bridgestone.

  7. I'm a subscriber. Currently using Firestone Fireforce FF70 Sport tires and they do surprise me non-stop. Definitely hooked on the Bridgestone/Firestone brand since the early 90's. #BridgestoneForLife

  8. Been using bridgestone tyres for many years on the cars and trucks. With such variable experience that we don't buy them anymore. Still some new trucks come with them from the factory tho. Would use Michelin more, but we don't get as good price on them anymore. Went all hankook and they hold up good for the money.

  9. The truth? This is a just a potted history of Bridgestone.
    With the huge omission that they used to make motorcycles, and bloody good ones at that

  10. I work for Bridgestone. Good tyres Bridgestone d697. Good 4wd tyre. Potenza re050a great passenger vehicle tyre

  11. Subscribed and thanks for this brief history on Bridgestone

    I live in toronto and a car tire dealer suggested me to go for BS – blizzak WS80 for my 2013 accord. I didn’t know much about tyres but hands down, till now they have been really good. Your appreciation for ws80 gives me even more confidence.

  12. Also for lower line winter tires on non performance don't forget Winterforce tires. Also awesome! Just wish Bridgestone/Firestone had more entry and mid level performance tires too

  13. Subscribed

    Fitment Industries did an amazing job describing the tough history and the values of the leading tyre-manufacturer, that I am blessed to Co-op with currently. Mr. Shojiro Ishibashi not only created a strong value of family and hardwork, but also instilled a foundation that was based on Seijitsu-Kyocho, Shinshu-Dokuso, Genbutdu-Genba and Jukuryo-Danko. Nowadays, Bridgestone continues to strive for superior quality, while considering the safety of its employees, and it's environment (Check out their recent donation to the Nature Conservancy of Tennessee). Beyond proud to co-op as a Mech. E in one of their Passenger Vehicle/Light Truck plants in America!

  14. My Bridgestone run flats on my Lexus failed. Had a highway puncture at 75mph. Stopped in 30 seconds and the sidewall was ruined. Tire shop bitched and fought the low profile tires stiff sidewall run flats off the rims. Replaced with great Continentals. Had a sidewall failure in 2008 on my 2007 Tahoe on the factory Bridgestones. Bridgestone/Firestone never again. Likewise replaced the GY Eagles on my 1997 Pontiac GTP with Pirelli tires, total crap. Out of round and they could never be balanced. Pulled off the car after 6 months, replaced with BFG TA's. Love the Michelin's on my Cadillac.


  16. Bridgestone SO2's are still the best tyres I've ever had.
    Then they brought out the SO3 which were absolute crap!

  17. รับใช้สังคมด้วยคุณภาพที่เหนือกว่า
    Serving society with superior quality

  18. I bought the very best built vehicle I've ever owned out of the previous FIFTY or so, in September of 2003. Its a 2004 TOYOTA 4-RUNNER. I paid $30K for it. It came with BRIDGESTONE tires. I replaced them 4 years ago with B.F. GOODRICH tires (all 5 at $200 each) around the 40K mile mark even tho they still looked almost new. I never did appreciate how good the BRIDGESTONE tires were until I replaced them. While the GOODRICH tires are O.K. the BRIDGESTONES had a better grip on wet roads. Both rated as "all weather" tires. ANY tires I buy in the future will be BRIDGESTONE tires.

  19. I love Bridgestone on my Honda Accord and civics good wear and handeling, my next set will be on my 2010 fit sport, if they have the correct size, yes just every days cars that fits the every day driver that can not afford the 90 to 100 thousand dollar cars!

  20. I worked for Bridgestone/Firestone for almost 30 years , they made some great stuff and some real crap, I wont mention the BT70s tires, I still run Firestone tires on all my cars and rec them daily

  21. Just subbed. Awesome videos, just picked up some continentals for my car. Would love to see a history on them!

  22. I work for Bridgestone and it’s cool how much weve grown and keep developing new tires and ways to be more efficient and reliable

  23. He forgot to mention that "Bridgestone" is just the founder's name (Ishibashi), translated. "Ishi" means "stone" and "Bashi" means "bridge". Stone bridge, Bridgestone… you get it.

  24. I thought Lego was the largest tire manufacturer? Oh well. Great video. I actually work for Bridgestone so this was cool to watch

  25. My mums Clio came with Bridgestone summer tyres, and my god, were they terrible. They had no grip what so ever in even the slightest rain. And weren't much better in the dry either. Also, the steering felt very numb. Replaced them with some cheap-ish Hankooks, and thogh the Hankooks are not fantastic, they're a hell of a lot better than the Bridgestones. To my knowledge, Bridgestone is the only big tyre manufacturer that has produced a number of terrible tyres. All the other manufacturers produce tyres that are at least average, never terrible.

  26. For those of you who like Japanese like this quadrilingual nerd here, this, interestingly, is the breakdown of Shojiro Ishibashi's (*石橋*正二郎) family name:

    「石橋」(ishibashi) is a combination of the characters for "stone" (石 "ishi") and "bridge" (橋 "bashi"). Hence, Stone Bridge, or Bridgestone, what we have today!

  27. I have Bridgestone Potenza RE 760 sport on my car 2014 bought new with 40,000 miles on it my already treadwear is 5/32 at present , they don’t manufacture anymore. Feel safe and comfortable. Pity its not available anymore.

  28. I worked at Firestone/Bridgestone for a while. Even before that, my dad used Bridgestone tires on many of his cars.
    6:55 My mom had a 2005 Jeep Grand Cherokee and while I was at work, I installed Bridgestone Dueler HL Alenza tires. 2 were made in the USA, one was made in Mexico, and one was made in Canada.
    One thing I find is that Bridgestone specializes in making good replacement tires and some really crappy tires sold just to OEMs.

    I would like to have a video about Pirelli. Occasionally there were Pirelli truck tires at the Firestone places where I worked. The quality was excellent, and the price was lower than anyone would expect for such a great tire. I think if Pirelli didn't spend so much money on advertising premium tires for fast cars, they would be far more profitable. The tires they sell for ordinary trucks are a great value and everybody should know about it.

  29. Just bought Bridgestone Dueler H/L alenza plus for my RAM 1500…I will tell you more in a few months but for now it's my first pic.

  30. I miss the ws15 og blizzaks they were the goat had them on my Civic and it was unstoppable in the snow lol. Got a mk7 golf now with 16" ws80 tires and they just aren't the same lol but still blizzaks or nothing

  31. Japanese working values came from an American Industrialist, Edward Demming, who helped rebuild Japans economy after WW2.

  32. Hi there so if I need just summer tires and the most quiet ones ,which ones are the best ?? Bridgestone , Michelin or what ? Thanks

  33. The name Bridgestone comes from the founders name. Ishibashi translates as “stone bridge” but that was turned round to Bridgestone as it sounded more western….possibly influenced by the well known US brand Firestone (which Bridgestone ended up buying in the ‘80s).

  34. I have Bridgestone MO Extended Alenza Sport on my new Mercedes GLE. Wanted to know more about the brand. Excellent presentation.

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