– You know, when we look
at a suspension companies there’s usually ones that
have really weird names and any single time that there’s one with a really weird name we just assume that it’s been existing
for like 200,000 years because it seems like the old school suspension companies
were a suspension company before cars were a thing. Which is a little weird. So we were gonna talk
about something that wasn’t so old and dated but we
figured since all of you guys in the comments have
been asking us for this specific shock supplier power house we thought we would talk about it which is none other than Bilstein shocks Or Bil-steen, or Bil-stine depending on how you want to pronounce it. There’s like six German
people that watch our videos that are gonna correct us in the comments so go right down there,
type it in, good luck let’s get in to it. Bilstein was founded in Altenvoerde in 1873 by a man named August you guessed it, Bilstein. Back in the day there
weren’t really a whole lot of cars running around in Germany in 1873 so instead the company
started off by making metal window finishings and furnishings and gaskets and stuff. They made stuff for windows. But in short, they really
just were a company that was trying to get
involved in anything that could really make them money. The difference was that
August had a way with just getting involved with everything possible. But besides just getting
involved in everything, August would acquire and manage as many patents as he possibly could considering he was in the late 1800. Now it wasn’t called
Bilstein back in the day because for window and metal fitting and things like that,
Bilstein was just not one you wanted to use. So instead he decided
to shorten up his name and he called it Audi which is short for obviously, his name. It didn’t take long
for him to realize that really metal window fittings weren’t like a good way to make a million dollars so instead he decided to
change with the market. The company was doing so well that besides all the patents they were accumulating, August Bilstein just
continued to acquire as much resources as possible. They got so much involved
that they ended up purchasing an iron mill
factory so that they could have the metal needed to make really whatever the hell that they wanted because they just had the money to do so. In fact it’s considered
that August’s foundation of the Bilstein company
was pretty much because of the amount of things he
required almost 150 years ago on today’s date to pretty
much establish the company to do whatever they wanted. It wasn’t until Hans
came back from America, which if you didn’t know is August’s son, to decide that he also
wanted to get involved in the Bilstein company name. The one thing that was
happening in America that wasn’t happening in Germany, though, was there was a lot of
nickel and chrome plating going on that was going to take over the market by storm. And Bil-steen, Bil-Stine,
Bill whatever, Bill Cosby [Loud Music] said, well why don’t we do that? So the nickel and chrome plating business started to move because
Bilstein wanted to make products so they got all the stuff that they needed from the mills, they
got all the innovations and patents that they needed and they started making stuff. Really they didn’t really make anything but they made it. Does that make sense? They made stuff. What did they make? We don’t know, because
they just made everything it was like the Walmart
of the automotive scene. Partnering with the company called LHF which has a long German name but I was gonna try and memorize it but I couldn’t figure it out for the life of me. Bilstein started to make
automotive accessories for the booming car industry. Now back in the day really the biggest one that Bilstein could get involved in that involved chrome plating which would might be
something you can guess was front bumpers. It was one of the biggest things that the company could get involved in but on top of that there
was a lot of internal pieces and things like that that the Bilstein company could then actually chrome plate,
sell back to manufacturers and make a little bit of money. But because they had such a strangle-hold on everything from the
metal to the end result Bilstein was able to do
very well for themselves in fact it put them in
such a good position that it allowed them to continuously grow enter into the Americas, enter
into different countries, and just make products for
anybody that wanted them. In 1928, Bilstein was
making car jacks and other sort of floor jacks and things like that for cars because nobody else was doing it at the time and
for the next 30 years the company just continued
to produce products that people wanted. Then the early ’50s came around and well Bilstein ran into a conundrum. A problem if you will. An issue at hand. They had a situation that
needed to be resolved. They had a problem with no solution. Wow. See there was a man named
Professor Bourcier de Carbon. He wanted to see if there was a way to isolate vibrations of an automobile better than what was currently
existing at the time. See back in the day
pretty much what existed was a very fundamental
fork-style shock absorber and besides other competitors
trying to solve the problem, the professor really
didn’t know who to go to. That was until he heard of Bilstein and they were trying
to get involved in the automotive suspension business as well. They didn’t know how to figure it out. All they knew was that
they had a lot of money a lot of time and they were gonna figure out how to make a product that was better than pretty much anything else out there. So a few years pass and Bilstein finally introduced a product
that would revolutionize what a suspension system
ultimately consisted of back in the late ’50s. And Bilstein was like [German Accent] We can do
that because we are German. Do Germans do this? Or is this Italians? These guys spent an
enormous amount of time on producing this product
until they came up with the first gas pressured
mono-tube shock absorber which was absolutely
revolutionary at the time. It was so good that they
a– they were [spits] and with partnering with Mercedes-Benz convinced people that this was the future and it was the best way to go. The company was one of
the first to practice this specific product and because they were and because Mercedes
hopped on board right away it gave them the foundation
they needed to become one of the biggest shock
absorber companies in the world. Everything that Bilstein was touching once you got into the ’60s and ’70s meant that it was just a good car. That same shock would go
into the Monte Carlo Rally clipped on a Mercedes-Benz and they won. It was the first time out of pretty much any story we’ve ever told
about a suspension company going into a race event
and actually winning that Bilstein won the
competition on their first try. Shortly after that,
everything associated with Mercedes-Benz, AMG and S-classes and anything that Bilstein
could get involved in they were doing really well. And from there the Bilstein
name never left motorsport. You had names like Dale
Earnheardt, Ivan Stewart, Klaus Ludwig, Sterling
Marlin and nobody else because I couldn’t
remember any of the names. They were doing so well
that Bilstein just became the name that was synonymous
with the suspension that you put on the racetrack. And if there were any
more reason to brag about your company, they were
first, second, and third place at the Nürburgring
24-hour ring for placing with Bilstein shocks. In fact, all AMG Mercedes are equipped with the Bilstein shocks, if
necessary for the vehicle. And over half of the
vehicles that participate in the DTM Motorsport are equipped with some form of Bilstein product. By the late 1980s they partnered with Thyssenkrupp technologies until they were wholly invested by 2005. That’s a really fancy way of saying that they got acquired by another company until they were ultimately purchased out. But they’re still allowed
to do what they do because they do it really well. Bilstein’s success came from just an era of continuous growth and essentially having a
really good foundation from a company and a man and his son that really wanted the company to thrive and Bilstein, even though I’m likely pronouncing it incorrectly is a company that most
people are associated with it’s a brand that a lot of people know and a lot of people love. At the same time it’s
one of those companies that will likely see well
past my very short life and probably will be
here until, like ever. So if you’re interested
in Bilstein products check out we have our programmers
AKA nerds in the background that they’re gonna plug into the website so we can actually get you guys the products that you need. That was a joke, please
don’t get mad at me if you’re a programmer and
you’re watching this video. But if you’re looking at
wheels, tires or suspension, airlift out there too, feel free to hit up,
we have all of it there. And don’t forget to subscribe. My name is Alex from Fitment Industries. You thought we were doing a giveaway and we actually are. I want you guys to drop a comment on what suspension you’re running in your car and we’ll just pick
some random lucky winner on next episode of this which is tire history for next week. But I’m Alex from Fitment Industries and we’ll see you later. Peace.

Only registered users can comment.

  1. I'm a new subscriber and I have a question. I about to purchase a Ford Explorer Sport and I want to put some aftermarket rims on it. I'm watching your video, " the Truth about Bilstein Suspension". Can you please tell me who makes the two red rims over the right shoulder of the host on your video, Also can I put them on a Ford Explorer? I like both on them, but I'm leaning towards the black face with the red lip. Hope to hear from you. Great channel! Been binging on it.

  2. REALLY simple grammar lesson in Deutsch (aka German). Whenever you see the IE / EI combination, generally speaking the first letter is silent and the second letter is pronounced HARD. So keeping that in mind, Bilstein (phonetically speaking) would be pronounced Bilst-EYE-n (since the second letter in the 'ei' combination is I. If it were spelled Bilstien (which it's not) the pronunciation would then be: Bilst-EEEEN. Get it?

  3. I’ve been in Dirt Late Model Racing for many years and trust me, NEVER have I heard them pronounced as BIL-STYNE, ALWAYS Pronounced BIL-STEEN, I have dealt with over 20 different shock builders and many different companies and they ALL Say it as BIL-STEEN Sooooo. Here in Merica we say it the RIGHT way, Those German’s have some weird pronunciations anyhow… 😉😜😂 Only kidding before you Crazy Germans start calling me shit that I have no damn idea wth you’re talking about. 🤦‍♂️🖕😉😜😂

  4. Bilstein are the best you can get.
    I would also rate H & R as equally good as they are bislteins sister company.
    Ohlins are also very good too

  5. "I bought a lot of Lada" . Please let me do the racing, you do the talking. They're in two different paces. Relax, take a stress-pill and think things over before you laddaladdaladda.

  6. Been awhile since I did an aftermarket suspension! Rocking stock for awhile on the 14' accord sport! 😂 my 95 civic coupe was eibach linear springs with tickico blue's! Sorry for any misspelling! 😂 great handling but man if you hit a small pot 🕳 or crappy asphalt, you felt it!

  7. I couldn't listen to you slaying the pronunciation any more. It's quite simple.. There is an I there, not 2 ee's..

  8. Bilstein B6 on my BMW. Installed less then a week ago. Handling improved. Breaking distance improved. Overall ride quality improved.

  9. Always my first choice….i have good laugh when people buy these shit £250.00 Chinese coil over kits from ebay and wonder why their car drives like a fucking turd.

  10. Bilstein are very good shocks.. They use high quality bushings in the shocks. Other shocks use crappy bushings in their shocks.

  11. What is that red wheel with the black lip second to the left of your melon? And does it come in a 5×114.3? ha

  12. It’s pronounced with an “I” sound because it’s spelled with an “ei”. If it was spelled “ie” it would have an “e” sound

  13. I like Bilstein. Raced a MK2 GTI on Bilsteins, and run the factory Bilstein suspension on my Evolution. Quite fond of the quality. Interesting video; learned a bit. Much appreciated.

  14. Its the one with the e (the last one at 0:28) source: I'm one of the 6 germans here
    4:41 thats Italian btw
    and I'm a Programmer … is this like one of these ads who are "relevant" to you but in a Video format ?

  15. I recently purchased a 2006 hummer h3 i was in the process of acquiring tires, rims, and suspension upgrades when i got injured at work. I appreciate these videos while I'm waiting for money to come in so i can get the right products for my off road excursions thanks alot keep up the good work!!!!

  16. bilstein shocks came standard on the 2008 anniversary rx8 and the difference is night and day from my dads 2010 stock rx8

  17. First: Think of a shiny bill… It's got a nice, little bill-shine. now add a T between the "sh" and the "ine": Billshtine.

  18. Bilstein Ultra shocks are nawce, 🏁🏆😋🇺🇸, and O'Reilly Auto parts can get your Bilsteins from Bilstein Germany 🇩🇪

  19. I have an 08 Subaru Legacy with stock suspension. The upgraded "STi" version of my car came with Bilstein shocks. Mine would be perfect with a set of them on it.

  20. Bilstein 5100 on my lady's suv, powered by max on my S13 and stock on my 2003 wrx wagon please help lol.

  21. Are these really good suspension cause I would like to install them on my 86 Monte Carlo SS an if so where can I buy them an how much do they cost

  22. I was searching for Sasic, and Youtube gave me Bilstein. Coincidance? I think not.

  23. Hello to the Germans!🇩🇪 Germany🇩🇪 thanks for the Bilsteins, thanks for my Bmw too. Thank you for the nurburgring and the autobahn🚗. Thanks for the great car engineering with many sensors and technology. Butt sensors and engine sniff sensors. Thank you we love you😍 .From the USA🇺🇸 we love the germans. Especially the women. ♨🌹 Duetchland👍💕Alemania❤👍

  24. 🇩🇪😘 DEUTCHLAND !!!!!!! B I L S T E I N . ALEMANIA!!! 🚗👍👏👏👏👏👏👀 goot!!!!!!

  25. This is fun. Germany!!! GOOT!!! Bilstein GOOT TOO. WHERE them germans @!!! I dont speak or understand the Duetch tongue. But its all Goot! Greetings from CUBA!! Im gonna buy bilsteins soon.👍 love ya.

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