The Builder || The Rides That Started The Fitment Revolution

The Builder || The Rides That Started The Fitment Revolution

– Hey guys, I’m Shawn Chartier, the founder and CEO of Custom Offsets, Offsets Garage Team Stance,
and some other stuff. And this is my episode of The Builder. (Victorious by Tyrone Briggs plays) ♫ I’m in it just to re-write history ♫ ‘Cause I’m in the mood to ♫ Label us the leaders of
the leaders of the new school ♫ This ain’t for the radio ♫ Can’t find this on YouTube ♫ This the type of killing
that these critics aint use to ♫ Victorious ♫ Victorious ♫ Victorious ♫ In this day and age I
got time for innovation ♫ Time to be creative (upbeat music) My passion began when my
grandpa sold me his truck. It was a 1979 Toyota pickup truck. It was missing half of
the box on the back. It had rusted and fallen off. Sold it to me for $250 and
it was the biggest piece of crap I’ve ever seen in my life. But to me, it was the
most beautiful thing ever. I sat and waxed that thing until the rust would fall off of it. I basically took the grill off of it so that it would look custom which, it jut looked like
it was missing a grill, but I didn’t know that. I took out the headliner ’cause I thought that would be custom. That made the stereo just ping every time the bass would hit, which were how speaker boxes that I had stuffed behind the seat. But the whole point was that it was mine and it looked like no
other truck out there. And I would say that was the
beginning of my addiction. Because from there on,
that’s exactly what I did with every vehicle. It didn’t matter if it looked better as long as it looked different. I actually had somebody’s name carved in my white Ford Escort. Her name was Betty, and I liked
that ’cause it was custom. Because I didn’t know who Betty was and since somebody had keyed their name into the car I really liked that. So I keyed other names into that car. And that was the keyed name car for the three weeks that I owned that. But once bought a car for
$75 from a friend in college. And it was really in rough shape but it was missing the antenna. So I took a metal clothes hanger and I folded it into a hand that did that. And I made that my antenna. And then my friend took blue paint and wrote my name on the hood. So it said, “Shawn’s Car.” And that one made that one my car. That one lasted probably about
six or eight weeks I think. But these are my 50,
I think 50, 51, and 52 are the names of these vehicles. I’ve had 52 vehicles in my life. I believe the first 20 didn’t add up in total to about $10,000. So I’ve had a lot of vehicles, some of them a couple hundred dollars only lasted a couple of weeks. But I always made it my
own the day that I got ’em. So I’ve been absolutely obsessed with never driving a vehicle that looks like somebody else’s. After the Toyota, the first
one that I really made mine was I bought a Chevy S-10 low rider. It was an ’86 and it had the
red interior, black exterior. And it had some big old
pinstripes and stuff on it. So I right away started
taking off the pinstripes that I didn’t like, kept just
the color that I did like. I went and got a tunnel cover for it. It had some slotted Camaro wheels on it, so that already looked good. I put some new tires on it. And then I went and got
some old Chevy bow ties off of some junk vehicles, and I painted the insides of those purple and mounted those up on
the bottom of the air dam on the front of the truck. And I think I did some, I
know I added a No Fear sticker to the front windshield because that was super awesome back then and then put a full stereo in it. I always put stereos in my trucks and I would say that was the
first one that I really turned into my first proud to drive it truck. I only had that for probably one summer and then I went onto the
next one and the next one. But the one after that was
another Chevy S-10 that was a 91. That was the first one that I went and bought my first set
brand new custom wheels. I bought some American Racing Hammers, which was the deepest
dish wheel at that time and it was about an eight inch wide probably a zero offset. But they somehow created a dish on it, so that was the first one that I actually put my own wheels and then I went and did the windows. I tinted the windows with some Shopko Tint ’cause Shopko was sweet back then. And I would say that was the first one that I made totally mine. I did some other stuff too, but that was like 20 years ago, so I can’t remember all the details. It’s not really my most recent, but I would say my
recent most proud vehicle was the CO Avalanche. That truck I got from my buddy. He owned it since it was brand new. It was about 11 years old,
had 150,000 miles on it. I got it for $5,000 bucks. I know that Avalanches are one of the ugliest vehicles made, I know that they’re one of the
most picked on vehicles made. I think a Pontiac Aztec would’ve been the only thing I could’ve
challenged that vehicle with for the most ridiculous
lookin’ vehicle ever created, especially by GM. So I knew I had my work cut out for me. So I did a ton of research
and I took this stock truck, put it in the garage and
stared at it for two months. And I basically pushed every single limit. (upbeat music) (engine revs) So I went with the six inch lift, I went with 12 wides which nobody was running 12 wides
anywhere in this town. I had never seen a truck
with 12 wides in person. And then I did 33’s which
they said would never fit. And I just cut big chunks outta
the bumper to make it fit. I went SEMA beavered with
a chisel and a dremel and made room for the tires on the back. It was a nightmare but it was mine and I got it to fit and I could drive it. And then I came up with this crazy idea to first I decided to drill
bolt holes into the truck. I had seen on an episode
of those bike builder guys. What are the two? The father son, Orange County Choppers. He had built the Tuttle
kid had built a Camaro that had sheets of
metal on it with rivets. And I really liked that really beefy look and I wanted to turn
that plastic Avalanche into something more beefy so I literally took a speed
bit, put some tape on it, and hoped that I wouldn’t
get carried away. And started speed bit drilling
three quarter inch holes all over my truck and
put these giant bolts all around threaded right into the truck. Then I Plasti Dipped the entire thing. Custom painted all the bolts, ripped the headliner outta the truck, put a custom suede headliner on it with embossed raised emblems
for custom offsets on it, which didn’t work at all
because the liner was too thick and the emblems were too detailed but I knew they were there,
so that made me feel nice. That had black suede headliner and then I went and put
Ruff Tuff seat covers black and white gator skin all
throughout the inside of it. I did all custom lighting,
light bars, under glow. I actually cut my own Lamborghini exhaust, I mocked up on a cardboard what the Aventador exhaust looks like, went to a metal fab guy, had him actually weld up, bend and fab me a custom
Lamborghini exhaust and I called it the Avalambo exhaust. And then I went to the muffler shop and had them put a straight pipe that came through where the spare tire is and put the Lambo exhaust coming out where the license plate
was supposed to be. And I say that one’s my favorite because I actually did
most of the work myself. I definitely came up with
the entire vision myself. It had never been done before, nobody had ever seen anything like it. I was gonna get a t-shirt made that said, “I hate Avalanches, but
God do I love that one.” Because everywhere I went, I heard that. I won my first trophy in my
entire life with that truck. I got best of show, at a classic car show, which I knew hurt them
to vote for my truck because they all like classic
cars and they hate trucks. But they couldn’t get over how unique that flat black truck with all the bolts and the whole interior done. And just all the work that they could tell that I put into it. So that one, I think that’ll
end as my favorite build that I’ve ever done because I’ve put my hands all over it and I was the one that
could’ve ruined that truck by drilling those giant bolt holes and it never mattered
what anybody said about it because it was mine
and I made it that way. And I never cared what
somebody’s opinion was. I just smiled and said, “Yeah,
it’s pretty sweet isn’t it?” “Bedazzled SUV with a birth defect,” Was my favorite comment of all time. And I said, “Yeah, I love it too.” Was my only response back to ’em. So that’s the one that I loved. And then I got super busy
and now I basically don’t have time to build my own stuff. So what’s happened is I’ve
had to transition into now I just come up with a vision and then I’ve got a team that helps me actually
get the vehicle built. So my big pushback has been I
keep hearing these people say, “Bought not built. “You’re not a builder ’cause
you just bolt the stuff on. “You’re not a builder because this, “you’re not a builder because of that,” And I say, “Kiss my, I am a builder, “I have built in the past. “I could build if I want to. “Don’t judge my level of my ability.” I love the kids with
the cans of Plasti Dip that are makin’ their cars
their own that are 16 years old. That kid’s more of a builder than half these guys that are talkin’ crap and pickin’ on everybody else. Because they actually get it. And the guys that go
out and just spend money or have all the tools
and all of the expertise and all the talent, but they can’t respect
the high school builder. I think they’re the ones
that are missing out. I’m more proud of the kid that made his Volkswagen Jetta his own when he removed the hood
and can’t find it anymore and drives around like that. So that’s my thing. I don’t know what my point was but at the end of the day to me, having a vision for these vehicles and getting them to come to life is just as much building as a guy that knows how to custom
fab a complete lift kit. My next build that I had a vision for but I knew I was gonna have a team build it with us was CO2. Custom Offsets was
startin’ to really ramp up. We were startin’ to do a lot
of shows in a lot of meets. And the Avalanche was
startin’ to really drag. We got stranded in Kentucky
500 miles from home because the transmission went out. So I knew it was time for an upgrade. And I knew that I wanted
a brand new truck. But the big craze was you
have to have a diesel. Everybody has to have a diesel. Diesel, diesel, diesel
blowing smoke whatever. I intentionally wouldn’t buy
a diesel because of that. I’ve never been one to follow the fads, follow the trends, just do it because
everybody else was doing it. So what my goal was with CO2, was to buy a gasser 2500
’cause I did need something that could toe. To make it very unique and one of a kind and really stand out and
make people stop and go, “Wow is that ever a clean build.” Clean was definitely the word. I’d come up with a concept
of a complete whiteout. I’d seen a lot of murdered black trucks, I wanted to do a murdered white truck, where absolutely everything was white. And the other thing I wanted to accomplish was the whole vehicle
including the vehicle, all of the parts, and the
labor if we were to pay for it, we actually priced it out,
would be under $75,000. Because we were seeing all of these 100, 125, $150,000 single builds but we wanted to say, “Can
you take a Rough Country, “can you take a medium
grade light bar company, “can you take and have
this stuff pulled off “and painted by the local painter guy “that does it in his garage?” And literally build a complete
truck for about $25,000 in add ons and have it look just as good as some of those top builds
and get some attention. And that was what we went for with CO2. And that’s why we went with
the five inch rough country, we went with off country
LED bars for the light bars. We were intentionally choosing things that we knew other people could afford, and build an affordable truck
that still had that look. So we went with 12 wides and then added two inch
spacers versus 14 wides because the tires’d be less expensive. And then we ran the Atturo tires ’cause they were a price point
tire as far as the MP’s go. So that was the concept behind CO2. And we definitely pulled
it off it turned out. Being a truck we were super proud of it ended up in Truckin’ Magazine as one of the Reader’s Rides. And it was the perfect truck to create what we were trying to create. Which is if you put enough
passion into something and have a clean vision, you can really create something without spending the 50, $70,000 that these guys are spending. I honestly don’t know why we redid CO2. (laughs) I do know why, I’m just gonna say it. I was trying to come up with a better way to say why we did it, but I’ll just tell you the truth instead. So I used to be able to
wear the shoes from Walmart and I was cool with that. I used to wear all my
clothes were from Kohl’s and I was cool with that. Ever since I got into the custom world, I’m gaining more and more
appreciation for clothing, for shoes, for everything. And then you kinda start
gettin’ into the Jordan’s and you just like the style
of that and the feel of it. And I think what happens is you start to get this brand thing where you just you understand the brand, you start to meet people
because of your shoes, because you find out that
they collect Jordan’s or that they also really
like fashion clothes and stuff like that. I think that brands and
cultures around a brand are becoming more and more
prevalent in the truck world and in the car world too. Or they’ve always been there
and I just found out about ’em. But when you put a BDS lift on, the other BDS guys come and talk to you. When you run Hostile wheels, the other Hostile guys
come and talk to you. So what I’m learning is
that when you run a brand, you kinda get into this culture then. So CO2, we had a mission,
we set out we did it. Now for this year, we wanted
to take it to that next level. I’m not ever gonna be a SEMA builder, I don’t wanna be a SEMA builder. I have a ton of respect for the guys that are SEMA builders. I love talkin’ to ’em, I
love hearing their stories. I love seein’ their passion. That’s not my thing, that’s
not one of my dreams. It does nothing for me. But I did start to like the idea of running a BDS brand lift kit. So I wanted to go up to
six and a half inches, do the fox shock upgrade, and get that brand behind this build. Same thing with the Hostile wheels. I’m a huge fan of Hostile. I’ve got Hostiles on a
whole bunch of my stuff. They make a phenomenal wheel. So right when they came out, Mike and I were talking
back and forth from Hostile and he was able to get
me the 24 by 14 strikers. And I was just pumped to
be able to become a part of that brand, a part of that culture of the guys runnin’ Hostile. And then the metal tires
are basically the only one that make that size. I don’t wanna stay with
a big wide footprint. So I think we redid CO2 probably because I’m starting to
get more into that culture and that brand rally. And I don’t know if it’s a phase or if that’s something
that’s gonna stick with me but that’s the truth, is I just wanted the Michael
Jordan’s or the Air Jordan’s of truck parts. One of the things that happened because we took some shortcuts and saved a lot of money
on that budget build, is we did things like we
painted over the top of chrome, which is a big no-no
because what’ll happen is you’ll get a rock chip and it’ll actually just
start to blow away. So we went through and
touched up the bumper on CO2 and then we clear broad the entire thing. Our idea is that would
basically hold it together. The next step would be
where you’re gonna have to just get rid of it and
get a paintable bumper. So for now we did a clear
bra to just clean that up and get rid of all those nicks. We want CO2, because
it’s our flagship truck, to be super clean and to just have that
super clean look to it. And then we also wanted to kinda bump it up in the luxury level because when I bought CO2
we were a brand new company and doing this budget build, I didn’t get the leather, I didn’t get the sunroof, I didn’t get all of these features that as I’m driving it, it’s like, “Man I just miss having that stuff. “I had that stuff on previous vehicles.” So this year we took it in and had the calfskin leather installed, we had a big hole cut in the roof and put a moon roof into it. And then for a utility,
we do a lot of shows and we like to carry
all of our killer wax, all of our cleaning supplies with us, so we had the swing out case, and the bed rug in there. And I’d been looking for
eight months for a cover and now we finally added
a cover, the Lomax, to the back of it. And then that will get
completely vinyl wrapped white to continue the whiteout theme. So I would say that stuff
we were just refining it and kinda finishing the
build that we had started. (upbeat music) Then we got to the point where we had actually
picked up the CO Lambo. And with that, it’s an expensive car, it’s an exotic car, they really decrease in value when you over customize ’em. They really decrease in value
when you start doing things that can’t be undone. So our whole intention with that is, how can we make it look
like no other Lambo, but let’s make it where
it’s all reversible. (upbeat music)

Only registered users can comment.

  1. I live in Racine,wi. Just south of Milwaukee. I seen an old beater Silverado with a Custom Offsets sticker on the back window. It was cool to see you guys way down here!

  2. I just love your video Shawn. Keep at it sir. You mentioned that you had a spacer in your CO2. Which brand was it ? Do you recommend putting them on my 17 F150? Do you still have them on your CO2? Thanks

  3. I'm glad that a guy who works with vehicles that cater to perfection still respects thje guys in their garage doing their own thing

  4. I really appreciate you respecting the high school kid builders. I've built 2 trucks and I'm 16. I've worked my ass off for my $10,000 tucks. And I'm proud of them for being 16. Thanks again.

  5. Shawn,
    Just recently found your website and YouTube channel. Been watching all of the Sh*t I Never Knew segments. Love that the original CO2 was done on a budget, just had a question about the Rough Country lift kit. I have a Ram 1500 (and yes you should show more Rams) looking into getting a lift so I can fit 35's or 37's if the budget allows it. Did you ever have any problems with the RC kit? I know it won't be as smooth as stock or the BDS with Fox shocks, but I just recently got rid of my 95 Bronco with 6" Pro Comp and 35" Pro Comp MT's. With a newer truck the ride has to be smoother right?

  6. I'm a 17 year old with like 10 cans of plastidip in my paint box 😂 I absolutely love this video . I'm 17 from Florida and I have a 2000 SilverAdo z71 . No diesel. I sanded the whole frame down , prepped and used POR 15 on the whole thing . I chopped the muffler off and welded a glass pack on it from what I learned from school . I take auto class and I bring my truck in everyday and I love when guys talk about my truck . It's level 3" , with 33's and its my baby . Iv never done wiring before and I wired my lightbars Ontop , wired my system and led's .It's taught me so much . I used plastidip to make all my numbers look new , I blacked the emblems out and rims . I put led's in the grille and new headlights and taillights are coming in soon . I'm Ganna buy spacers to get some stance and Ima put spiked lugs on there bc I live in the ghetto and don't want my shit stolen . Keep motivating kids like me to keep a passion 🤘🏻

  7. I'm a old head a I remember the early 90s with the low rider mini trucks, cars, Mustangs,Suz Samurais, and Blazers rocking those deep disc reverse rims. 15×8 and 10s with stretched out 195 and 205/50 series tires. This was our stance rides back in the day, rubbing finders, scratching curbs, and wearing out wheel bearings. But damn it looked fat driving down the road. These new stance guys with the cars and the big trucks are bringing that flavor back around us old head 90s stance/low rider guys.

  8. I have 2 vehicles that are, on 1995 Jeep Wrangler and I just bought a 1994 Toyota pickup truck that I'm having painted white has a lift on it 15 by 10 33s and a lot more to come thank you for bringing these episode back I love the Builder episodes

  9. Wtf October 8? Upload part 2 now before i fly out to your shop and slap the fuckin shit out of your bitch ass

  10. Im 18 and own a 2005 chevy silverado. It was a work truck and has high miles but i want to make it stand out. My buddy Just bought a truck that is rusty for $500. Wanna get them done and join Team Stance. Hopefully we can be in touch with you soon!

  11. I have a 6 inch rough country lift kit on my 2009 F150. I was trying to replace the shocks from Fox shocks but I can’t seem to find them Or do you recommend something else and have a link

  12. Mad respect to these guys. They build amazing, cool trucks and arent afraid to say they are in it for the looks. And they didnt do everything instagram wanted them too. They built what THEY wanted. Amazing crew and excellent videos. Keep it up guys. You keep other builders going.

  13. I have a 2006 Jeep Grand Cherokee Wk 4.7 V8 I'm a senior and I put a cb radio in with a 102" whip intenna and bull horns on the hood. My friends think its tacky af but I love it.

  14. Ugly!? I'm one of those who always found the Avalanche sexy af. Still do and hope I can find one when I finally run into some money XD

  15. I’m only 17 and I drive a 2007 Dodge Ram 2500 it is a diesel and I love it. Even when it was stock I loved it and I leveled it 2.5” installed the kit myself, and left it alone for awhile saved up my money and bought some fuel assaults 20×12 from custom offsets and wrapped them with Ironman M/T 35”s (don’t really know all the tire details and everything) everyone always tells me you I should’ve saved up and bought chrome rims this and that but I love my truck. I do wish I would’ve went with deep dishes but I think it looks good how it is. I debaged the truck myself and I put a tuner and put blue headlamps changed my cluster out to blue lights and ran my entire audio system my self with some help from my dad. I want to be different with it though so I plan on whenever I get new tires getting Nitto 420s maybe some new rims and dropping the back 3” and taking off the level kit and having the lowered race truck kind of look to it. I think building the truck yourself is a lot more rewarding and makes you prouder of your truck and your build.

  16. I'm 17 and took a basic 1995 t100 and fabricated a headache rack and front bumper and custom grill and bedlinered it and made it my own and it's nice to see someone with so much money respect us

  17. I respect the fuck outta you, amazing when people succeed and stay humble and relatable through it all. Your employees are lucky to have you at their helm. Cheers

  18. How’s the moonroof holding up? I have a 12 f-150 I’m wanting to hang one installed in and seeing how aftermarket ones are holding up after awhile.

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