My name’s Marion Esposto and I’m now with Allan Lebossé, Marketing Manager at Michelin, who’s going to present the Michelin Pilot Sport 4 for us. So Allan, can you tell me a bit more about this tire? Yes, of course. Firstly, as the name suggests, the Michelin Pilot Sport 4 is the fourth generation in the Michelin Pilot Sport range. Since its launch, and over the four generations, this range has received more than 250 approvals, which is a significant number. Another thing to mention about this tire range is that we’re looking at motorists who drive sedans and sports sedans. What do these motorists expect from a tire overall? First of all, they expect a precise and pleasant driving experience. For a pleasant driving experience the tire needs to meet a number of expectations. Speaking of pleasure, how about we go for a drive? Great, of course, I’ll take you.
Fantastic! Allan, can you explain the approach taken by Michelin’s development teams for the design of this tire? Of course. For the Michelin Pilot Sport 4, we adopted an approach that’s common at Michelin. We worked very closely with the competition teams and, in particular, competition teams in charge of Formula E. I know Formula E, but why this championship in particular? Formula E in particular because, in terms of the tires fitted on Formula E automobiles, the dimensions are very similar to those found in commercial applications, because we have 18-inch rims, and nowadays many vehicles can be fitted with tires like this. The second reason, and perhaps one of the most important, is that it’s mandatory for the teams in this championship to keep the same set of tires from the beginning to the end of the race. OK. Typically, in most championships, when it rains in the middle of a race, drivers head for the pits and change their tires; this isn’t the case in Formula E, they have to complete the entire race with the same set of tires, so they need a tire that’s as versatile as possible. All of these new technologies are very impressive. While we’re on the subject of technology, we’ve integrated a new technology, which is rather interesting. It’s known as Dynamic Response. The idea is that a hybrid belt, containing aramid and nylon, is placed beneath the tread, in order to produce a tire that responds very rapidly to the driver. When the steering wheel is turned left or right, the tire should transmit the information to the vehicle as rapidly as possible, which is this case with this new technology. So, did you like it? Yes, thank you Allan.
And thank you for watching this video. MICHELIN, a better way forward.