Michelin Premier LTX Tire Family Evergrip Technology Tutorial Overview

All tires wear down, but your safety shouldn’t
wear out. Introducing the new Michelin Premier family of tires with ever-grip technology.
This revolutionary safety technology includes new grooves hidden in the rubber that emerge
as the tire wears down and expanding rain grooves that widen over time, both providing
extra water evacuation. Plus, there’s a high traction tread compound with extreme levels
of silica for incredible wet grip, and sunflower oil to keep the tread flexible and effective
in cold weather. Together, these innovations give you more grip on wet roads to stop shorter,
even when worn, than leading competitors’ brand new tires. The Michelin Premier family
of tires, safe when new, safe when worn. Michelin, a better way forward.

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