How to pull off an interview style video – That doesn’t bore your audience

How to pull off an interview style video – That doesn’t bore your audience


how to pull off an interview style video that doesn’t bore your audience this is an interview style video and we shot of dave, lets hit play and see what happens what happens oh man this is great these guys these guys must be the real deal no se SI actually saying for me it’s about getting up in the morning and thinking how lucky am I to be making business video really passionate about beautiful image their business phone booth we live breathe and eat business video all day every day that blue number there in the corner Tammy times days said things he thought people would want to hit in other words playing it safe the other number is how many times he said something that resonated with his audience and this is often the problem with the start of video production is high quality and it looks great but it leaves you feeling pretty hold the big trap here is staying the obvious only really talking about yourself and saying a lot of words without really having any meaning so the first step and pulling off an awesome interview style video is talking to your target audience the dream clients the ones you want moral and making sure you resonate with them first step two is shoppers pin it you’ve got five seconds to impress your audience and make them want to invest their time and watching to the end of your production people know they wanted but they don’t know why they needed which is a dangerous cocktail so how do you want one of these shoppers pivots well you don’t the producer will ask you open ended questions the relaxation and get you to dig a lot deeper and that way you’ll collapse really juicy interesting content now you’ve got jumped the most exciting insights by your business this might be how you started how you discovered what you did is unique or just a really satisfying moment in your career you need to meet in the middle person business take the risk that people are going to find out things about you personal things are still professional but might seem voyeuristic we started saying people that doesn’t work and soon as we did that they started getting more creative and we knew we were onto something suddenly people coming to life on camera as people first and experts second we stopped training business people like mannequins to be arranged on stage and started asking to take risks and as soon as they did then the content change completely and a conversation became about what people actually want to know rather than what do I want to say and step for believe you’re interesting we’ve got clients who sell toilet roll and we have some of the most fun we have working with them why because they refuse to be boring they take everyday objects and they make them exciting and as a result their videos are always watched right to the end if you believe your work is interesting and trust me they’ll be aspects of your business that fascinating people then you already streets ahead how lucky am I to be making business video from okay I’m gonna get down there seeing side that frame what its gonna look like your boat looks to go the extra distance every time there was at one time care but apart from that was stolen back done

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