Embrace Crisis | Chris Jones – Strategic Traction

Embrace Crisis | Chris Jones – Strategic Traction


Imagine you get the call. Right? That bad
news. It’s so horrible it instantly guts your business. You’re in crisis mode like
that. Now what? So this has happened to me. I lost 70% of my business overnight – seven zero.
Yet it was this amazing experience. You know my approach caught some
people off-guard, the way I did things. It worked really well for us. I want to
share with you that approach and the lessons that I learned there. So first
off yeah I got the news. Boom! Instant crisis mode. World of pain. My head is
on fire. First thing I did is I leaned on my support team; you know my wife first
of all, my my mentor, my EO forum. What I realized is that I needed to move on from
the pain as quickly as possible, trudge through it, get over it, don’t fight
over principles or I be buried in shit for years, right? i.e. lawsuit.
Don’t go there. Second thing: There was a fundamental shift that
I made to not focus on the crisis, I focused on the adventure. It was… it was fun, it was exciting, it was new. Like even something like letting people go, no
that wasn’t fun, but I got through it quickly. And the conversations that I
had with those people? I had to let some valuable people go. And they handle it
with such grace. They were actually worried about me. They said they’d be
fine. I was a little bit caught off guard by that. But what it did is it freed me
to charge forward, create new, explore the unknown. It was quite the experience.
The next thing was looking forward, not back. Right like… the past, it’s in the past.
It’s meant to be learned from but not dwelt upon. And so I learned to look
forward and spent all my energy focusing on the new and creation rather than
worried about what happened yesterday. The next thing I did is I’ve brought the
team and even closer. I got more vulnerable. I shared more of my fears, my
worries and I asked the same of them. It led to some very candid conversations
that were very powerful and allow us to bond together
and move forward as a team. One of the coolest things I did was implement an
operating system. I used EOS and it just allowed us to put all of our energy
into creating new in our business instead of worrying about the little
parts of how things were getting done. That was really powerful for us. The next
thing and in doing that we created role clarity. And we got clear on what not to
do for each of us for me and everyone on my team. And for me that meant zero time
in ops – no day-to-day stuff, just focused on growth and business development.
And then all of us when we were clear on those roles was focus, focus, focus and
execute the heck out of each of those roles and check in weekly so in regular
meetings. Open and honest solving problems together so that we were on the
same page with what need to get done. And it worked for us. Oh man! It was amazing.
We grew seven times in revenue over the next 20 months. We blasted out our
revenue record by 50%. It was incredible! We had so much fun.
It’s an experience we’ll all remember forever because we did something truly
unique and special and conquering the impossible. One of the lessons looking
back – probably would have paused and celebrated a bit more. I mean we just
blasted on from one thing to the next you know instead of just stopping a
pause and celebrate those micro victories. You know, a little bit of a lesson
learned there for me. All in all great story right? And so if you’re faced with
that crisis, I encourage you don’t run from it, embrace it. Grab onto it and
create a new adventure with your team for your business. I’m Chris Jones and
I love the adventure of helping businesses navigate growth. So hit me up at
strategictraction.ca and we can chat about how

Leave a Reply

Your email address will not be published. Required fields are marked *