Gaming is a massive … and it’s getting bigger It’s already bigger than movies and
music industries .. combined Ther are more than 2 billion gamers in the world So how can Ford talk to this passionate audience? The answer: The answer: Fordzilla The answer: Fordzilla. Ford’s new esports team Gaming is a cultural phenomena so many of us play games so many of us love games esports where gamers compete against each other is huge! In 2019, the audience will reach 435.8 million people watching livestreams, and going to the stadium to watch their favourite player competing against all the others and it’s huge the atmosphere is so good and it’s getting even bigger from year to year and half of these people are serious esport enthusiasts and now, for the first time ever … we are launching our own Ford esports team with the name: Fordzilla So in the end of 2019 we’re looking for these players and in 2020 we want to compete. So, Fordzilla is about having fun … and of course racing hard.